Mitsubishi Motors Australia Limited unveils innovative online 3D build and pricing tool

Mitsubishi Motors Australia Limited (MMAL) is proud to offer an innovative 3D vehicle configurator tool for models across the Triton range, integrating augmented reality (AR) technology to revolutionise the customer journey from website to dealer.

Launched last week on MMAL’s website, the immersive experience allows customers to customise the Mitsubishi Triton inside and out – from colour and exterior accessories to interior styling – through a fully interactive 3D model that showcases their creation from every angle. Real-time driveaway pricing is instantly updated with each customisation option.

Customers can also view the Triton in AR on their mobile devices. This provides an opportunity to see the vehicle in their driveway or at their worksite as if it was there.

Once the customer is happy with their Triton, a link to the finished product is then sent directly to their local Mitsubishi Motors dealer to continue the discussion before turning vision into reality. MMAL’s national dealer network has embraced the technology to virtually showcase the Triton range in showrooms.

The 3D configurator will expand to include the Outlander range over the remainder of the Japanese financial year.

General Manager Marketing and Corporate Affairs Sam Wight said the new 3D enhancements to MMAL’s website ‘Build & Price’ tool is set to enhance the customer experience – from quote to final delivery.

“Insights showed us that customer love to explore the range of Triton models and accessories on our website. The new 3D and AR functionality is best in class and will further amplify customers’ ability to explore the possibilities with a Triton,” he said.

“MMAL is proud to offer its 3D car configurator to our customers and dealer network. This is an exciting new step in our digital journey as we leverage innovative opportunities to showcase our vehicles and accessories.

“Customer expectations have rapidly accelerated since the pandemic, with users valuing their online experiences with brands more than ever before. The 3D configurator was developed in response to these emerging trends to foster a greater customer connection with our brand.”