Hagerty an automotive enthusiast brand and leading specialty vehicle insurance provider, has named Marc Burns as its new Senior Vice President of Brand and Marketing, effective July 14.
In this newly created role, Burns’ focus will lead the integration and elevation of Hagerty’s brand experience across all member touchpoints. He will be responsible for unifying brand and member engagement strategies, enhancing brand reputation, and delivering efficient, high-impact marketing initiatives as the company works toward doubling its policies in force by 2030.
“We are thrilled to welcome Marc to the Hagerty team,” said McKeel Hagerty, CEO and Chairman of Hagerty. “He brings more than two decades of brand, marketing and advertising experience. His ability to blend media and creative across paid, owned and earned channels will help us drive greater efficiency and deeper engagement as we grow our membership and serve our passionate community of car lovers.”
Before joining Hagerty, Burns served as Vice President, Marketing, Advertising & Social Media at AT&T where he was key to reshaping the business’ brand strategy, and spearheaded major marketing initiatives for the company. He also held senior leadership roles at BBDO and Leo Burnett, working with iconic brands such as Wells Fargo, Subaru, Mattel and McDonald’s.
“Hagerty is a marketer’s dream — a company that knows exactly who it is, who it serves, and why it matters,” said Burns. “It’s rare to find a brand so deeply connected to its community. I’m excited to join this extraordinary team and help drive the next chapter of growth.”
