Citroën Chevron Awards 2025

Citroën UK has celebrated the achievements of its retailers at the annual Citroën Chevron Awards. The event celebrated success within the Citroën network over the past year, and was held on Tuesday the 4th of March at De Vere Cotswold Water Park, with Will Carling, former English rugby Captain, attending as a guest speaker.

For the Chevron Awards, Citroën groups its retailers into ‘leagues’ based on their size (small, medium and large), allowing a fair appraisal of different businesses within the network. Retailers, Sales Executives and Sales Managers were measured against several criteria in areas covering sales, aftercare, battery electric vehicles, and the strength of relationships built with existing and prospective customers.

The winners for the Sales Executive of the Year for Small, Medium and Large retailers were Peter Turner from Bristol Street Motors, Worcester (Small), Sean Black from Chorley Group, Blackpool (Medium), and Bernard Roles from Evans Halshaw, Cardiff (Large).

The winners for Sales Manager of the Year for Small, Medium and Large retailers were Georgia O’Leary from Bristol Street Motors, Worcester (Small), Bradley Trowman from WR Davies, Stafford (Medium), and John Halliday from Wilmoths, Crayford (Large).

Winners also included Chorley Group, Wigan for RRPC BEV Retailer of the Year, Just Citroën for Aftersales CSI Retailer of the Year, Stellantis & You, Leicester for Sales CSI Retailer of the Year. Stellantis & You, Leicester also scooped the Most Improved Retailer of the Year prize. Wilmoths Ashford, J&A Rigbye and Sherwoods Sunderland won Small, Medium, and Large Retailer of the Year, respectively.

Overall Retailer of the Year went to J&A Rigbye, who came out on top across the metrics appraised by the judges, Wilmoths Ashford were second and Wilmoths, Folkstone, third.

J & A Rigbye & Sons Dealer Principal, John Rigbye said: “We are thrilled to have won the Citroën Chevron Award for both the Medium Retailer of the Year and Overall Retailer of the Year. We are a family run business and have been a Citroën retailer since 1989, winning multiple awards. Customer satisfaction is at our core, and it is great for our incredibly dedicated and longstanding team to be recognised in this way. We look forward to continuing our journey of providing exceptional service and driving Citroën to new heights, particularly with the arrival of the New ë-C3 marking an exciting year ahead.”

Citroën UK Managing Director, Greg Taylor, said: “At Citroën, we take great pride in recognising the retailers and individuals who consistently deliver excellence for the brand. The Chevron Awards not only highlight top performance but also the dedication and customer-first approach that define our network. With the arrival of the New C3, New-C3 Aircross, New C4, and soon New C5 Aircross, it’s an exciting time for Citroën, and our retailers will play a crucial role in making it a success. A huge congratulations to this year’s winners and thank you to all our retailers for their hard work and commitment last year.”

The winners across each category are listed below:

Sales Executive of the Year Small Retailer – Peter Turner –  Bristol Street Motors, Worcester

Sales Executive of the Year Medium Retailer – Sean Black – Chorley Group, Blackpool

Sales Executive of the Year Large Retailer – Bernard Roles – Evans Halshow, Cardiff

Sales Manager of the Year Small Retailer – Georgia O’Leary – Bristol Street Motors, Worcester

Sales Manager of the Year Medium Retailer – Bradley Trowman – WR Davies, Stafford

Sales Manager of the Year Large Retailer – John Halliday – Wilmoths, Crayford

RRPC BEV Retailer of the Year – Chorley Group, Wigan

Aftersales CSI Retailer of the Year – Just Citroën

Sales CSI Retailer of the Year – Stellantis & You – Leicester

Most Improved Retailer – Stellantis & You – Leicester

Small Retailer of the Year – Willmoths, Ashford

Medium Retailer of the Year – J&A Rigbye

Large Retailer of the Year – Sherwoods, Sunderland

Overall Retailer of the Year – J&A Rigbye