CHERY brings ‘Find Your Happy’ to life with immersive Oxford Street pop-up experience

London: CHERY UK is bringing its ‘Find Your Happy’ brand philosophy to life this week, with a flagship consumer activation at Future Stores on Oxford Street, London.

Running until Sunday 10^th May, the free-to-attend immersive pop-up has been designed as more than a traditional retail space. Instead, it offers a brand experience built around joyful family moments – demonstrating how CHERY UK delivers meaningful value to customers every day.

At the centre of the CHERY X Future Stores experience is the recently debuted CHERY TIGGO 4 CSH – CHERY’s new entry point to its SUV line-up, powered by the brand’s fifth-generation Super Hybrid system.

The activation marks the official public debut of CHERY’s latest model, ahead of its arrival in showrooms next month, priced from just £19,995.

Visitors are invited to experience CHERY’s comfort and technology features first-hand, from in-car karaoke sessions to interactive digital experiences.

The public can explore the brand’s focus on comfort and wellness, through dedicated installations showcasing the massage seat functionality found in models including CHERY TIGGO 8 and TIGGO 9 CSH.

The event also brings CHERY’s Super Hybrid technology to life, helping visitors understand how CSH can reduce every day running costs through improved efficiency and intelligent energy management – making advanced hybrid technology both accessible and practical.

Meanwhile, the ‘Family Moments’ space focuses on shared experiences, including a photo booth, gaming-style interactions and relaxed social areas designed to encourage connection.

Across the activation, visitors will be able to engage directly with CHERY product experts and brand ambassadors, gaining a deeper understanding of the technology and design of the TIGGO SUV range in an informal and welcoming environment.

The experience is further supported by CHERY’s partnership with Soccer Aid for UNICEF, with in-store activations linking the brand’s family-focused ethos to one of the UK’s most recognisable national events. Visitors can win Soccer Aid Matchday tickets instore, with the chance to enter the main Matchday prize draw* to win a brand-new CHERY TIGGO 4 CSH.

The Future Stores activation follows CHERY’s recent International Business Summit in Beijing, where the brand showcased five generations of its Super Hybrid (CSH) technology – underlining the global engineering capability that underpins its UK product line-up.

Farrell Hsu, Country Director at CHERY UK, said: “We are very happy to announce this flagship consumer experience and brand showcase at Future Stores on Oxford Street. As well as creating a meaningful opportunity to connect with British consumers and share our excitement around the launch of the TIGGO 4 CSH, this installation allows us to demonstrate the advanced capabilities of our CHERY Super Hybrid (CSH) system and highlight the progressive innovations that set it apart.

“Connecting with our customers in Britain remains of paramount importance to CHERY. The UK is a strategically important market within our future growth plans, and the strong customer demand we have already seen clearly reinforces its significance.

John Zhong, CHERY UK Brand Director, added: “This exciting installation, held on Europe’s busiest high street, focuses on the everyday enjoyment CHERY offers all customers. The core idea is to bring the concept of ‘Find Your Happy’ to life.

“Visitors to our immersive experience are encouraged to take part in karaoke sessions, photo booth experiences and virtual interactions with brand ambassadors, as well as being invited to relax while drinking bubble tea or testing CHERY’s massage seats. Free to attend all week, it’s a must-visit destination for families.”