Leadership Change at Mercedes-Benz Türkiye: Şenol Bayrak to Take Over

Management Change at Mercedes-Benz Türkiye: New Era Begins with Şenol Bayrak

A senior management change has taken place within Mercedes-Benz Türkiye operations. With the new appointment, Şenol Bayrak will assume key responsibilities in the company’s Turkey organization.

As the automotive industry continues to undergo transformation and restructuring, Mercedes-Benz is also updating its management structure in line with its global strategy. This leadership change is seen as part of the brand’s efforts to improve operational efficiency in the Turkish market.

Şenol Bayrak is expected to play an active role particularly in sales, marketing, and dealer network management. The company aims to strengthen customer experience in Türkiye and further enhance its position in the premium segment.

While Mercedes-Benz Türkiye continues to advance its focus on electric mobility and digitalization, this appointment is also expected to support the company’s ongoing transformation process.