NEW PRODUCTION SITE FOR NEW CITROËN C3 IN SERBIA

Citroën is bolstering New C3 in Europe with an additional manufacturing facility for its best-seller at the Stellantis site in Kragujevac, in central Serbia. Following an agreement between Stellantis and the Serbian Ministry of Economy, the manufacturing facility was brought up to date between 2022 and 2024 to accommodate the new ‘Smart Car’ platform and promote the production of electric models. The site employs more than a thousand employees and boasts a high level of quality and productivity, relying on modern, automated and robotised production lines. This industrial choice is decisive in enabling the company to offer a compact, versatile and affordable model produced in Europe.

Everything about New C3 has been designed to enable an attractive price positioning, from the simplicity of its style to the choice of its industrial site, from the new Smart Car platform it is inaugurating to the choice of equipment on board. New C3 aims to make the car an accessible object of freedom, geared towards energy transition, without compromising on comfort, design, versatility, and all the equipment expected by customers in this segment.

New C3 has already totalled more than 130,000 orders, even though it only arrived in European retailers in the last quarter of 2024. New C3 was firmly established in third place in the French and Italian markets at the end of the first quarter of 2025 and took second place in electric car sales in France. 30% of New C3 sales since its launch have been of the electric version. Production in Serbia complements existing production at the Trnava site in Slovakia, which is also home to New C3 Aircross.

New C3 provides access to mobility, whatever the energy source. It is the fourth generation of an iconic Citroën model with more than 5.6 million sales. New C3 offers even more comfort on board with the adoption of Citroën Advanced Comfort® suspension, which complements the redesigned Advanced Comfort® seats and the C-Zen lounge concept on the dashboard. Adopting the codes of the SUV, it retains the compactness and agility of the previous version, while offering more roominess and easier access onboard. Designed from the outset to incorporate an electric offering, it is available in petrol, hybrid offering versatility and ease of use, and electric with a range of more than 199 miles (WLTP combined cycle). Its price positioning is a break from the classic offers in its segment.