Genesis Strengthens Gold House Partnership at Star-Studded 2026 Gold Gala

Genesis Motor America expanded its cultural footprint at the 2026 Gold Gala, marking its fourth consecutive year partnering with Gold House as the luxury automaker continues to align its brand with multicultural leadership, innovation and contemporary design.

Held on May 9, the annual Gold Gala brought together more than 700 influential figures from entertainment, business, media and technology to celebrate the Gold100 — Gold House’s annual list recognizing Asian Pacific leaders shaping global culture and society.

At the center of Genesis’ presence was the Genesis GV80 Coupe Prestige Black, showcased as part of the “Genesis GoldBOT” activation alongside celebrity Glambot creator and producer Cole Walliser. The SUV’s blacked-out exterior styling and Obsidian Black interior helped create a dramatic arrival experience for guests walking the Gold Carpet.

Amy Marentic, Chief Marketing Officer of Genesis Motor America, said the partnership reflects the brand’s continued commitment to supporting leaders and creators driving cultural progress across diverse communities.

She added that the ambition and creativity represented within the Asian American and Pacific Islander community closely aligns with Genesis’ focus on delivering bold and meaningful luxury experiences.

Gold House COO and co-founder Jeremy Tran praised Genesis as one of the organization’s longest-standing partners, highlighting the automaker’s continued support for multicultural representation and emerging leadership.

Beyond the vehicle showcase, Genesis also introduced a bespoke tea experience gift set for gala attendees through the Genesis Collection. Inspired by the Korean concept of “Son-nim,” meaning honored guest, the gift was designed to reflect the brand’s emphasis on hospitality, craftsmanship and elevated customer experiences.

Several high-profile guests arrived at the event in Genesis luxury vehicles, including Bowen Yang, Maggie Kang and Eileen Gu, who were transported in the Genesis G90, GV80 and GV80 Coupe Prestige Black models.

The continued partnership with Gold House underscores Genesis’ broader strategy to position itself not only as a luxury automotive brand, but also as a supporter of cultural influence, diversity and modern creative leadership in the United States.