Milton Keynes – Volkswagen is offering sweet treats to help brighten people’s Blue Monday.
The UK’s biggest-selling car manufacturer is posting on social media on Monday, to offer Polo-shaped cookies to people who leave comments about which Volkswagens make them smile. A limited number of free cookies will be on offer on TikTok, Instagram and Facebook, with the lucky winners being selected at random.
The Polo is celebrating its 50th anniversary this year, so the cookies are designed to mark the popular supermini’s magnificent milestone as well as spread a little joy amid the gloom of winter.
Blue Monday is said to be one of the most depressing days of the year because it coincides with dark winter days, post-Christmas money worries and the failure of many people’s new-year resolutions. It usually falls on the third Monday of the year, which this year is Monday 20 January.
“It’s only three weeks since most of us were enjoying the warm post-Christmas glow and celebrating the start of 2025, but the winter blues are making all that feel like a distant memory for some people,” said Fiona Jones, Social Media Manager at Volkswagen UK. “We hope our cookie giveaway helps to alleviate that and spreads a little Polo 50th birthday joy this January.”
All the cookies are being designed, made and supplied by online baker Luluz Treats. People must be aged 18 or over and live in the UK to enter; please check links on social media for full terms and conditions.
Look out for the Polo cookie giveaway posts on TikTok, Instagram and Facebook.
