First Skywell BE11 customer delivery takes place in Kingston Upon Thames

(Cirencester, UK): In a landmark moment for Skywell in the UK, the first customer has taken delivery of a new UK model Skywell BE11.

Skywell collaborated with Auto Trader at the end of 2024 prior to the BE11 going on sale, utilising the popular digital platform, to build awareness of the new Skywell name in the UK, by offering a brand new Skywell BE11 as part of their national ‘New Car Giveaway’ campaign.

As part of the iconic campaign from Auto Trader, the new Skywell BE11 was seen in excess of 2.8-million times on their platform, with 396,000 organic views and a further reach of 2.4-million impressions across social media.

Commenting on the results, General Manager, David Clark said: “The New Car Giveaway was a strategic approach to maximise our reach as we increased awareness of our entry to the UK market. To receive in excess of 2.8 million views on the Auto Trader platform, plus the same again across social media platforms, is a fantastic result for Skywell.”

The BE11 known for its smooth ride, cavernous interior, impressive specification and value for money, was officially delivered to Mr John Warne of Kingston Upon Thames, the lucky winner of the metallic Midnight Blue 72kWh Standard Range model, who was selected from more than 391,000 competition entries.

On delivery of the new car, Mr Warne said: “All my friends who have seen the car are just as impressed as I am, and if I hadn’t won it, it would definitely be one I would have considered purchasing for myself.”

Talking about the features of the new BE11 Mr Warne commented: “Apple CarPlay integration makes connectivity seamless. The 360-degree all-round camera system is a fantastic feature, making parking much easier. Storage space is another strong point The suspension is well-tuned. But one of its standout features is the spacious cabin, which offers plenty of room for both the driver and passengers. At 6’4”, I was initially concerned about space, especially in the rear seats. However, a friend who is 6’3” sat behind me without his knees getting crushed—an impressive testament to the ample legroom in the rear.”