SEAT S.A. advances electrification and CUPRA growth in Q1–Q3 2025 despite external headwinds

SEAT S.A. continues to navigate a complex landscape in 2025, as reflected in the company’s financial results for the period between January and September. Despite higher sales revenue, the company’s operating profit declined compared with the same period in 2024, mainly due to the sales mix; EU tariffs on the CUPRA Tavascan, manufactured in China; and product costs.

“The results for the first nine months of 2025 reflect the headwinds we’ve faced throughout the year,” said Markus Haupt, CEO of SEAT and CUPRA. “We are operating in a complicated and dynamic market, but we remain fully committed to our strategy, with a clear focus on electrification, CUPRA’s globalisation, and a sustainable business model built around both our brands. We also remain actively engaged in constructive dialogue with the European Commission to address the tariffs on the CUPRA Tavascan”.

The company’s revenue was up 6.9% year-on-year to €11.2 billion (Jan–Sep 2024: €10.5 billion), primarily driven by a 30.5% increase in CUPRA model volumes, led by the CUPRA Terramar and CUPRA Tavascan. Operating profit reached €16 million, and return on sales stood at 0.1%, reflecting temporary challenges that are being actively managed by the company.

“The external environment remains competitive, but we continue to focus on margin quality, particularly for our electrified vehicles. said Patrik Andreas Mayer, Executive Vice-President for Finance and IT at SEAT S.A.  Through revenue management, strict cost-control programmes and the optimisation of our recently expanded model line-up, we are navigating these conditions with discipline and determination.”

SEAT S.A. deliveries show resilience
SEAT S.A’s deliveries maintained their momentum during the first nine months of the year, increasing 4.1% to 439,500 vehicles (Jan-Sep 2024: 422,100) despite production being adjusted to prepare one of the lines at the company’s Martorell plant for the upcoming Electric Urban Car family, including the CUPRA Raval.

“The positive sales figures show that we are on the right track,” said Markus Haupt, CEO of SEAT and CUPRA. “With our two strong brands, SEAT and CUPRA, we continue to offer the best of both worlds to our customers. With the upcoming launches of the new SEAT Ibiza, SEAT Arona, and the CUPRA Raval in early 2026, we are ready to strengthen our market position and drive future growth.”

The company once again demonstrated the strength of its commitment to electrification as deliveries of its PHEV and BEV models rose by 79.4% compared with the same period last year. 100% electric deliveries grew 84.0%, with the CUPRA Tavascan and CUPRA Born accounting for 23% of the brand’s sales.