Isuzu saddles up for Point-to-Point partnership

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Isuzu UK is excited to announce its partnership with Point-to-Point (P2P), the grassroots British jump racing. This historic countryside sport is a regular go-to event for the rural community and the starting point for many racing legends. Over 70% of professional jockeys and 35% of licensed trainers started their career pointing.

With its origins tracing back over 250 years, P2P racing was started by landowners racing against each other for a wager, using two separate points, often two church steeples (coining the term steeplechase), marking the start and finish of the race.

Now, P2P takes place at 80 courses across the UK, each providing uniquely challenging courses. Known for its enthusiastic audience and lively atmosphere, the experience at many P2P events is further enhanced with food and beverages, entertainment, and shopping opportunities available to guests.

Chief Executive at the Point-to-Point Authority, Paul Miller, commented: “We want a partnership which works both ways. Working with Isuzu offers a great fit for promoting its brand to our audiences, and likewise, we look forward to seeing Isuzu sharing our brand across its platforms. Isuzu have a record of working alongside grassroots sports and that is exactly what Point-to-Pointing is about.”

The Isuzu D-Max has gained a strong reputation amongst equine enthusiasts, with a 3.5-tonne towing capacity with trailer sway control making the pick-up highly suited to carrying equine gear and towing horse boxes. Off-roading is another area where the D-Max flourishes, with a shift-on-the-fly 4WD system, rear differential lock, and new rough terrain mode offering class-leading capability when traversing challenging terrain.

Head of Marketing at Isuzu UK, George Wallis, commented: “We’re thrilled to partner with Point-to-Point, where the thrills of grassroots racing meet the skills of the capable 4×4 D-Max. Many customers and dealers are involved with horses at a local level so this all points to a stable partnership fit.”

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