The all-new Mercedes-Benz CLA world premiere in Rome

The all-new Mercedes-Benz CLA delivers an electrifying performance at its star-studded world premiere in Rome

London. With the launch of the all-new CLA, Mercedes-Benz elevates its legacy of setting benchmarks and redefining class standards. It’s an innovation powerhouse that stirs the soul with its striking and athletic design. A launch of this magnitude deserves a backdrop of equal stature, which is why Mercedes-Benz chose Rome – the metropolis defined by timeless elegance, flair and progressive vision – to unveil the CLA.

“The premiere of the new CLA in Rome – a city just as iconic and timeless as Mercedes-Benz – was more than just another car launch. It marks the beginning of a new era for Mercedes-Benz and for our customers: The CLA will be the most efficient and the most intelligent Mercedes we’ve ever made. It’s the one-litre car for the electric age – and at the same time will also be available as a highly efficient hybrid version. It is the first in a series of new models we’re adding to the Mercedes-Benz family.”
Ola Kaellenius, Chief Executive Officer, Mercedes-Benz Group AG

The new automotive icon brought together a collective of talent spanning multiple creative industries and influential friends of the brand at the stunning Villa Miani. Cultural tastemakers in attendance included Romeo Beckham, Camilla Cabello, Lucien Laviscount, Central Cee, SOMI, ASAP Nast, Peyton List, Jacob Bertrand, Will.i.am, Ice Spice, Colm Dillane, Gustaf Westman, Mimi Keene, Evan Mock, Mustafa the Poet, Daniel Caesar, Kai Isaiah Jamal, Clara Berry, Leo Mandella and many more. With its commanding hilltop position and breathtaking panoramic views of the ‘Eternal City’, it was the perfect setting for the world premiere. At the reveal, Mercedes-Benz surprised guests with an exclusive live performance from South African singing sensation Tyla.

Mercedes-Benz launches the all-new CLA during a pulsating event at Villa Miani on March 13th, 2025 in Rome, Italy.