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Dacia Striker targets the C segment with four hybrid options

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Dacia’s target to increase its C-segment share from 20% to 33% in 2030 is a bigger challenge than any model confirmed Dacia has introduced the Striker, a C-segment crossover priced under 25,000 euros (under $28,750) and aims to increase the C-segment share of total sales from 20% to 33% in 2030. dual-fuel liquefied petroleum gas (LPG) and electric powertrains including a 48V mild-hybrid variant and a 4×4 hybrid configuration. Located between Estate and SUV body styles, Striker is 4.62 m long and 1.53 m high; C segment SUVs are more than 1.60 m high and their ground clearance is suitable for this. A drag coefficient of 0.29 and a provisional curb weight of approximately 1,400 kg underline the efficiency-oriented design. The powertrain range includes the mild hybrid G ​​140, which combines petrol and LPG dual fuel technology with a 48V mild hybrid system, as well as the Hybrid 155 full hybrid and the Hybrid 150 4×4 model, which pairs a 48V mild hybrid front axle with a rear-mounted electric motor. The Hybrid 155 carries CO2 emissions below 100 g/km. “The Striker is a new and complementary response to current automotive expectations, based on a different balance from traditional SUVs,” Dacia Design Director David Durand said in a statement. The sub-€25,000 pricing and wide range of powertrains reflect Dacia’s established emphasis on running costs in a segment where C-segment SUVs command considerably higher prices. A 600-litre boot and four trim options, from basic to extreme, support the brand’s aim to engage retail and fleet buyers. Why this matters: In the C segment under 25,000 euros, Dacia does what it does best. The Striker’s pricing significantly undercuts established crossover rivals while offering comparable dimensions and a range of multi-energy powertrains; it’s a value proposition that’s harder for premium-leaning European OEMs to match without undermining their own margins. Targeting the C segment share to increase from 20% to 33% in 2030 reflects a deliberate upward shift. Dacia has historically dominated the entry segment; The move of volume to C-segment models such as Bigster and Striker shows that the brand is consciously increasing its product mix while maintaining the price discipline that defines its competitive identity.

Automobile Magazine – English News

Source link 2026-07-08 12:35:00

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