Ford Australia unveils ‘From The Road’ as the new home for all things Blue Oval Down Under

MELBOURNE, Australia, May 14, 2026 – The road is where some of the best stories are born and memories made. And it’s at the heart of everything we do at Ford.

That’s why we’re excited to introduce our new storytelling platform, From The Road. It’s about providing our audience with the content they’re searching for – delivering thumb-stopping moments and shareable stories – all with Ford’s products, people, culture, and mission front and centre.

This isn’t the first time we’ve been a publisher. For more than 60 years, Ford Times, our monthly magazine, published travel stories, camping tips, paintings and much more. The magazine inspired generations to get behind the wheel and explore the open road.

Fast forward to now and we’re leaning back into storytelling. From our CEO, Jim Farley’s Queensland road trip, to tales of triumph from Ford Racing and the latest product announcements, including the updated 2026 Ranger Plug-in Hybrid line-up, these stories are about more than just nuts and bolts, they’re about people and places.

We know people consume content very differently these days, but what will never go out of fashion is our desire to watch, hear or read a ripping yarn told with emotion and authenticity. That’s why we’re getting out and about in search of great yarns and the interesting people behind them, from Australia to Thailand, South Africa and beyond.

Whether you’re a long-time journalist, a content creator, or a fan who’s bled blue for decades, this is your new all-access pass.

On this platform, you’ll hear directly from our people – from our customers and dealers to our Ford fans, leaders and local team members, including the Aussies who are designing and engineering for the world right here in our backyard.