Adidas also takes Red Bull: agreement worth 27 million per year starting from 2027

The German brand expands its portfolio Adidas continues its very aggressive campaign in terms of inclusion in its portfolio of F1 teams in what is becoming a real pursuit of compatriot Puma as regards supplies to the Circus stables. After Audi and Mercedes, in fact, Adidas has reached an agreement with Red Bull which from 2027 will show off Adidas-branded technical clothing. According to what was reported by Bild, Adidas will pay around 27 million euros per season into Red Bull’s coffers, a figure in line with what Audi and Mercedes have already received. The agreement reached with Red Bull allows Adidas to even the score at top team level in the comparison with Puma: Adidas will ‘dress’ Mercedes and Red Bull, Puma Ferrari and McLaren.