Strategic leadership changes to drive growth as Wolfgang Buechel promoted to Vice-President, Head of MINI Global Sales, and Vikram Pawah appointed CEO of BMW Group Australia
BMW Group has announced key leadership appointments to support its continued growth and transformation in Australia and globally.
Vikram Pawah, currently Chief Executive Officer of BMW Group India, has been appointed as the new Chief Executive Officer of BMW Group Australia, a role he previously held between 2018-2020. His new appointment will be effective from 1 September 2025.
Under Mr. Pawah’s leadership, BMW Group India – one of the fastest-growing markets for BMW Group – has achieved record sales growth across both the BMW and MINI brands, with consistent year-on-year increases. He introduced the group’s electrification strategy in India by launching the first fully electric BMW and expanding the EV portfolio, positioning BMW as a leader in premium electrification. BMW Motorrad also experienced rapid growth under his leadership, becoming one of India’s fastest-growing premium motorcycle brands.
Wolfgang Buechel will be promoted to Vice-President, Head of MINI Global sales, based at the company’s headquarters in Munich. In this position, he will be responsible for developing and executing MINI’s global sales strategy, managing market performance worldwide, and identifying opportunities for growth across the markets for the brand.







































































































