Fremantle Dockers welcome Hyundai as premier partner

The Fremantle Dockers and Hyundai Motor Company Australia are proud to announce a new three-year partnership, with Hyundai joining the Club as premier partner of both the AFL and AFLW teams.

The Freo Dockers will join Carlton and Brisbane as the automotive giant’s third AFL Club sponsorship, reflecting Hyundai’s continued and long-term investment in Australian football and its commitment to supporting the growth and development of the game.

The partnership also carries a strong Western Australian connection. Australia’s very first Hyundai dealership opened in Perth back in 1986 – since then, Hyundai has grown into one of the country’s biggest and best-loved automotive brands, with more than 2.2 million vehicles delivered to Australian customers over 40 years.

Fremantle CEO Simon Garlick says the partnership is about more than a logo on the guernsey.

“This partnership reflects the confidence Hyundai has in where we’re heading as a Club and the community we represent,” said Garlick.

“Having Hyundai alongside us as our first automotive partner is a reflection of the strength of the Freo Family and our ability to connect with our passionate fanbase across Australia and beyond.

“We look forward to building something meaningful together, both on the field and in the community.”

Hyundai’s partnership with the Fremantle Dockers signals the company’s endorsement of the Club’s direction and values – it is not only a testament to Fremantle’s standing within the Australian football community, but highlights a shared commitment to progress and excellence.

Hyundai’s forward-thinking approach through world-leading innovation in electric and hybrid mobility resonates strongly with Fremantle’s own aspirations for continued development and leadership, both on and off the field.

The multi-year alliance unites two organisations that share a distinct challenger mindset and a loyal and energetic supporter base.

“This is not a conventional sponsorship,” said Gavin Donaldson, COO of Hyundai Motor Company Australia.

“The Fremantle Dockers represent youth, energy, and a hunger for evolution. Together, we will create a narrative that isn’t just about elite sport, but also about sustainable communities, inclusiveness, and driving real-world value for West Australians from the grassroots up.

“Fremantle was born into the AFL in 1995, the same year Hyundai began its long association with Carlton Football Club,” said Mr Donaldson. “We know a thing or two about longevity, loyalty and resilience, and we look forward to developing a partnership that sets the standard for Australian sport.”

Hyundai branding will feature on the upper back of both the AFL and AFLW guernseys, as well as on training gear. The agreement will also include Optus Stadium branding and fan activations designed to engage members and fans throughout the AFL and AFLW seasons.

From 1 November, all 2027 full-season Fremantle members will be eligible for up to $1,000 cashback when purchasing a new Hyundai through an authorised Hyundai dealer. [T&Cs apply].

Further details on Hyundai’s member offers and activations will be shared with Fremantle members and fans in the lead-up to the 2027 season.