A boot full of chocolate? MG Motor and REESE’S collaborate for Halloween pop-up challenge at Ghost Festival

Think you can guess how many REESE’S Pieces fit in the spacious boot of an MG4 EV Urban? This Halloween, MG Motor Australia and REESE’S Australia have a sweet collab, with the brands teaming up as part of this year’s Ghost Festival at The Rocks.

An MG and Reese’s branded MG4 EV Urban will be popping up at Ghost Festival on Friday 30 October between 7pm – 11:30pm. Festival-goers can score a free packet of Reese’s Pieces simply by placing a guess as to how many packets of Reese’s Pieces fit in the spacious boot of the fully electric MG4 EV Urban.

The treat (not trick) for each guess? The chance to win a $3,000 getaway to Bannisters by the Sea including an MG4 EV Urban to get there. More details on the competition and entry mechanism will be shared with festival-goers via a QR at the pop-up.

Bringing together two iconic brands, the collaboration taps into Australia’s growing appetite for Halloween celebrations with a fun, interactive challenge for Ghost festival-goers.

The MG4 EV Urban will put its impressive boot space to the test, inviting visitors to take their best guess while discovering a practical and affordable way to go electric. Currently available for $29,990 including a $2,000 cashback, the MG4 EV Urban combines fully electric driving with everyday comfort, versatility and space – proving that switching to an EV doesn’t mean compromising on practicality.

Meanwhile, REESE’S brings its unmistakable milk chocolate and peanut butter combination to the festivities, turning an everyday moment into something sweeter.

You are invited to visit the activation to capture the MG4 EV Urban, the REESE’S-filled boot, festival-goer guesses and reactions, and the chance to win.

EVENT DETAILS:

WHAT: MG4 EV Urban x Reese’s Pop-up
WHEN: Friday, 30 October 2026, 7.00-11.30PM
WHERE: Ghost Festival, The Rocks NSW 2000