Massimo, about a year after your arrival in Ingolstadt, Audi is presenting a new design philosophy. What should the brand stand for in the future? Massimo Frascella: Our vision is a call to action for the whole company –...
Audi R8 LMS GT3Class successes and good positions in the title race: The Audi customer teams celebrated four podium finishes, including a class victory, in the fifth round of the GT World Challenge Asia powered by AWS. At the...
In a world growing evermore complex, Audi is relentlessly committed to clarity. This vision comes to life at IAA Mobility 2025 through the immersive installation “Feel Audi,” which reflects the brand’s new design ethos. More than just a new...
When the swingIN Big Band opens the jazz season at the Audi museum mobile, it brings the arrangements of great jazz icons to the stage. This year’s spotlight is on Sammy Nestico. His works gave the legendary Count Basie...
As part of the partnership, adidas and the future Audi F1 Team are working closely together to develop a comprehensive collection of high-performance equipment – fulfilling specific requirements – for the drivers, mechanics, engineers, and other team members at...