Nissan GB appoints new Sales Director

Nissan GB announces the appointment of its new Sales Director, effective 16^th June.

Ed Jones returns to Nissan to take up his new role as the brand builds momentum ahead of the launch of new electric and e-power models.

“I’m delighted to be returning at such an exciting time,” he said. “Nissan was the only brand with two models in the top five best-sellers in 2024 and, with increased market share and double-digit sales growth, it’s a brand with real momentum in 2025.”

“With Nissan’s rich heritage in innovation I am delighted to be joining the brand as it looks ahead to some exciting new technologies and a great choice of electric and electrified vehicles.”
I look forward to working with colleagues within the brand and across the retailer network.”

Ed returns to Nissan after seven years with Audi UK where he worked as National Contract Hire and Leasing Manager and, more recently, overseeing UK Sales Operations. He brings extensive experience of sales, dealer operations, fleet, as well as in-depth product knowledge of electric vehicles to his new role. During his time with Nissan GB, Ed achieved great success in a number of roles across Sales and Marketing, accelerating quickly through the ranks.

He arrives as the brand prepares for the launch of the new British-built LEAF, which will join Qashqai and Juke at the heart of Nissan’s UK operations.

Mayra González, Divisional Vice President Marketing and Sales Europe said: “I’m delighted to welcome Ed to our team – his experience and expertise in all areas of UK sales will be invaluable as we look to capitalise on some exciting new product launches.

“Ed will help accelerate our business transformation plans, and lead our sales and dealer teams to continued success in the future.”

Ed replaces Michael Auliar who leaves the company to follow another opportunity at the end of March.

Mayra added: “We thank Michael for his significant contribution to Nissan in markets including UK, Nordics and regional HQ and wish him well for his future endeavours.”