January 2025, Gaydon, Warwickshire: Aston Martin, the iconic ultra-luxury British brand, is delighted to announce its new role as the Official Car Partner of Guards Polo Club for the 2025 season. This exciting partnership unites two of the most prestigious names in the world of luxury and sport, promising both unrivalled horsepower and uncompromising performance to polo enthusiasts and Aston Martin fans alike.
Guards Polo Club, one of the world’s leading polo venues, is synonymous with excellence, tradition, and world-class competition. Located in the stunning grounds of Windsor Great Park, the Club hosts some of the most celebrated tournaments on the international polo calendar, including the prestigious Cartier Queen’s Cup. Aston Martin, known for its unparalleled performance, precision craftsmanship, and timeless elegance is the perfect partner to complement the Club’s world-class polo events and its rich heritage.
In addition to taking on the role of official car partner, Aston Martin will be a named sponsor of the Prince of Wales’s Championship Cup in 2025. This high-goal tournament features some of the sport’s top players, with finals day on Sunday 10 August bringing together the very best in performance and horsepower. Enhancing the fast-paced polo further, Aston Martin will showcase a unique display of coveted examples, displaying a range of luxury and performance nameplates, including the iconic V12 powered Vanquish and the Supercar of SUVs, DBX707. The marque will also have a more significant presence at the renowned Cartier Queen’s Cup.
The Club’s President, His Majesty The King, is a proud owner of an Aston Martin, further strengthening the connection between the two marques. Notably, his DB6 Volante was famously driven by the Prince and Princess of Wales at their wedding in 2011.
“Aston Martin is thrilled to begin this exciting collaboration with Guards Polo Club,” said Oliver Turner, Regional President of Aston Martin in the UK & South Africa. “Polo is a sport defined by power, performance, sophistication and skill; qualities that are shared with our luxury brand. By partnering with Guards Polo Club, we are proud to bring together two British icons and create unforgettable moments for our discerning luxury audience, and engage our loyal customer community at some of the sport’s most prestigious events.”
Guards Polo Club, which has played a pivotal role in the growth and development of polo in the UK, is equally enthusiastic about the new partnership. “We are excited to welcome Aston Martin as our Official Car Partner for 2025,” said Tissy Sievwright, Commercial Manager of Guards Polo Club. “Aston Martin’s commitment to craftsmanship and performance mirrors the values we uphold here at Guards Polo Club, and together, we look forward to delivering an exceptional experience to our members and visitors.”
