Xavier Chardon: “We are turning our faces to the future while staying true to our roots”

Citroen will showcase its innovations at the 2026 Paris Motor Show
Citroen will bring numerous innovations together with visitors at the Paris Motor Show, which will be held between October 12 and 18, 2026. In addition to two new concept cars, the brand will display a special show car based on the C3 Aircross, the new Outdoor signature developed for the Ami, C3, and C3 Aircross, the C5 Aircross Emeraude version, and Formula E’s next-generation GEN4 race car. Designing its 930-square-meter stand at Porte de Versailles not just as an area where cars are exhibited, but as a vibrant living space where different experiences ranging from music to gastronomy, motorsports to design come together, Citroen will reflect the brand’s accessible, bold, and lively character throughout the exhibition. Citroen is preparing for the Paris Motor Show, one of the most important events in the automotive world, with a comprehensive innovation program. The brand will bring the newest members of its product range, concept cars, and electric mobility vision together with car enthusiasts at its 930-square-meter stand located in Hall 4 of Porte de Versailles between October 12 and 18. One of Citroen’s most important innovations at the show will be its new concept car inspired by the brand’s iconic past. Inspired by the spirit of the 2CV, the concept will carry the approach of making mobility easier, more accessible, human, and attractive into today’s world. The brand will also host the world premiere of a surprise second concept car at the exhibition.

Citroen’s adventurous spirit comes with the Outdoor signature
Citroen will also introduce its new Outdoor signature, which aims to add more freedom and adventure spirit to daily journeys, for the first time globally in Paris. This new approach will be applied to the Ami, C3, and C3 Aircross models. The brand will also present the special C3 Aircross Marine nationale show car to the public for the first time, prepared as part of the 400th anniversary of the French Navy. Highlighting the theme of durability and adventure, this special car will bring Citroen and the Marine nationale together under the same project. The C5 Aircross family will also take the stage with a new version at the Paris Motor Show. Prepared as part of the first anniversary of the model’s launch on the roads, the C5 Aircross Emeraude will offer Citroen’s comfort-oriented travel approach with a special interpretation. The Collection special series offered in the C3, C3 Aircross, and C4 models will also be exhibited at the fair with versions that offer a more elegant and connected user experience.
A new era in Formula E: Citroen GEN4 on stage
One of the important representatives of Citroen’s electric mobility vision on the performance side will also meet visitors for the first time in Paris. Preparing to compete in the 13th season of the FIA ABB Formula E Championship, Citroen’s next-generation GEN4 car will be exhibited at the fair with its more powerful and faster structure, as well as its completely renewed color design.
Xavier Chardon: “We are turning our faces to the future while staying true to our roots”
Evaluating the brand’s approach at the Paris Motor Show, Citroen CEO Xavier Chardon said, “As Citroen, we are very happy to be a part of this important event of the automotive world. With our completely renewed product range, our next-generation Formula E car, and our new concepts aiming to make electric mobility easier, more accessible, and more attractive, we reveal our vision for the future while staying true to our roots. Citroen is above all a popular and lively brand. We aim to share this vision with visitors at our stand, which we designed as a real living space that will be alive and active throughout the event.”
The Citroen stand will transform into a real living space
Citroen will carry its stand at the Paris Motor Show beyond a classic car display area. The brand will create a warm and accessible living space where visitors can spend time throughout the day, relax, and participate in different events. On the mezzanine floor of the stand, which exceeds 200 square meters, there will be a special relaxation area featuring furniture from the Sixties and Rivage collections of Citroen’s partner Fermob. In the area to be created in cooperation with Spotify, visitors can take a music quiz to help them find the right Citroen model for themselves. Following the quiz, visitors will be offered personalized playlists they can use on their next journeys. With live DJ performances to be held throughout the week, the Citroen stand will turn into a dynamic meeting point that brings car, culture, and entertainment together with its changing rhythm at different times of the day.
French cuisine will meet visitors at Bistrot Citroen
One of the spaces that will bring the spirit of Paris to the stand will be Bistrot Citroen. In gastronomy events to be organized by different guest chefs, classic delicacies of French cuisine such as croque-monsieur, pate en croute, jambon-beurre, and oeuf mimosa will be offered to visitors. The program will be completed with morning croissant services, gourmet breaks during the day, and ice cream events.
Motorsport stars at the Citroen stand
Motorsports will also be one of the important headlines of Citroen’s Paris program. Formula E drivers and team managers will come together with visitors throughout the week. Special signing events will be organized for Nick Cassidy, Doriane Pin, and Jean-Eric Vergne, while visitors will have the opportunity to gather in small groups with Citroen designers, drivers, and experts to chat about different topics of the automotive world.