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With summer tyres accounting for around 80% of global annual tyre sales, Michelin is reinforcing the importance of this segment with the launch of MICHELIN Primacy and MICHELIN Pilot Sport , two new ranges designed to meet the evolving demands of modern mobility.
As electrification accelerates, vehicle manufacturers require tyres that combine low rolling resistance, strong grip, extended longevity and precise handling. The new MICHELIN Primacy 5 energy and MICHELIN Pilot Sport 5 energy have been engineered to meet these requirements, helping increase electric vehicle range, reduce fuel consumption, and deliver high levels of performance without compromising safety or durability. Both ranges are already approved by leading global automotive manufacturers.
Michelin introduces high-efficiency tyres designed to extend EV range and enhance performance
Jean-Claude Pats, Automobile and Two-Wheel Business Line Director and member of Michelin’s Executive Committee, said:
“These innovations reflect a profound transformation in mobility. Today’s tyres must combine performance, longevity and energy efficiency while supporting the transition to electrified vehicles.
“With MICHELIN Primacy and MICHELIN Pilot Sport, drivers and manufacturers no longer need to compromise between performance, safety, durability and efficiency. These new ranges demonstrate Michelin’s continued investment in innovation and our ambition to deliver technologies that support the mobility needs of today and tomorrow.”
