Imagine stepping into a car that doesn’t just respond to your commands but understands your needs, adapts to your preferences, and creates an environment that understands and uniquely engages with you. HARMAN, the automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., is making that vision a reality. At CES 2025, HARMAN is unveiling the next evolution of its groundbreaking innovations—a suite of intelligent, contextual technologies and products that are redefining what it means to drive and ride in a car.
It’s no secret that the automotive industry is undergoing a consumer-technology revolution. Expectations for vehicles are no longer limited to performance and reliability; today’s drivers and passengers demand integrated, personalised experiences akin to the smart devices they use daily. And for years, HARMAN has been at the forefront of in-cabin innovation, turning the car into a connected, responsive hub of activity. HARMAN’s products like Ready Upgrade, Ready Care, and Ready Display, infuse vehicles with a “brain,” “senses” and a “voice.” More recently, HARMAN leveraged sensors and feedback loops in automotive products such as Seat Sonic for immersive audio, Ready Vision for augmented reality displays, and Ready Connect for ubiquitous connectivity to the outside world.
Now, HARMAN is propelling the industry further once again. With the latest enhancements to its Ready product portfolio being unveiled at CES 2025, HARMAN is making cars not only smarter but empathetic.
First, HARMAN introduces “Luna,” an avatar powered by Ready Engage, its new emotionally intelligent AI system. “Luna” personalises interactions through voice and visuals, fostering a natural and intuitive bond between occupants and technology. Integrated with the advanced Ready Vision products, including the award-winning QVUE windshield display, it delivers immersive augmented reality features like dynamic street visualisation and transparent hood views to elevate safety, comfort and engagement. Fully customisable by each automaker, the Ready Engage AI system redefines the in-cabin experience by deeply connecting to its occupants’ needs and environments.
Helping to power these innovations are HARMAN’s Ready Upgrade cockpit domain controllers and HARMAN central compute unit (CCU) platforms. These serve as the “brain” behind intelligent in-cabin experiences, seamlessly integrating products like Ready Engage into vehicles. Ready Upgrade reduces development cycles and costs with turnkey solutions, enabling software updates as fast as every three months and vehicle launch updates in as little as six months. HARMAN’s collaboration with HL Klemove takes this innovation further, delivering a light CCU based on HARMAN Ready Upgrade and HL Klemove’s Level 2 software stack and ADAS sensor set. This collaboration unites HARMAN’s deep in-cabin expertise and HL Klemove’s market-proven ADAS solutions. In the next level of their collaboration, HARMAN and HL Klemove are now developing a product-grade CCU platform that will integrate their latest cockpit and ADAS feature sets and offer automakers shorter time to market and full flexibility to customise.
“HARMAN is pioneering the next frontier in automotive technology by translating user states and situational understanding into truly contextual in-cabin experiences,” said Armin Prommersberger, Chief Technology Officer at HARMAN International. “HARMAN’s portfolio of intelligent solutions is the most comprehensive in the industry, and our products go beyond proven, technical excellence. We help OEMs deliver differentiation and deeper engagement for their customers, making us the transformation partner of choice for automakers.”
At CES 2025, HARMAN will demonstrate its newest products, each designed to work individually and together as integrated solutions. HARMAN’s suite of Ready products redefine in-cabin experiences with innovations that adapt to evolving consumer and automaker needs
