Chery Outlines Long-Term Global Growth Strategy at International Business Summit

Chinese automotive export leader Chery has reaffirmed its global expansion strategy at its International Business Summit, highlighting a long-term, mutually beneficial growth model with international partners. The company aims to build an integrated global automotive ecosystem by deepening cooperation across the entire value chain.

Chery is positioning itself for the next phase of transformation in the global automotive industry, which is being reshaped by new energy technologies, autonomous driving, and artificial intelligence.

“New Era, New Heights” strategy unveiled in Wuhu

At the “New Era, New Heights” International Business Summit (IBS) held in Wuhu, China, Chery outlined its renewed global development philosophy and strategic priorities.

During the main session, Chery Automobile Chairman Yin Tongyue reiterated the company’s guiding principle: “In a place, for a place, as part of a place.” He emphasised that deep localisation and full industrial chain integration are central to Chery’s globalisation strategy, along with long-term value creation in local markets.

Automotive industry seen as a “marathon”

Addressing industry transformation, Yin Tongyue described the automotive sector as a long-term “marathon rather than a short-term deal,” highlighting the importance of sustained commitment over rapid expansion.

He noted that global automakers are currently navigating a period of structural change driven by electrification, AI, autonomous systems, geopolitical shifts, and evolving trade barriers.

According to Chery, sustainable growth now depends not only on market expansion but also on building a mutually beneficial industrial ecosystem.

Focus on localisation and sustainable integration

Chery continues to prioritise deep integration into local industrial ecosystems, aiming to create long-term value for users in each market it operates in.

The company’s strategy focuses on embedding itself within regional supply chains, supporting local development, and contributing to social and economic ecosystems beyond automotive sales.

This approach is positioned as a cornerstone of Chery’s global strategy, reinforcing its ambition to become a key player in the next phase of the automotive industry’s transformation.