KG Mobility organized the global launch of the Musso pickup truck model in Türkiye. 170 participants from 31 countries evaluated the performance of the vehicle through off-road and highway test drives.
KG Mobility (KGM) organized a global launch event in Türkiye, one of the most important export markets for the Musso pickup truck model. Approximately 170 participating dealers, journalists and representatives from 31 countries attended the event held in Cappadocia on 28-29 April.
As part of the launch, test drives were conducted to evaluate the performance of the vehicle both on highways and in difficult off-road conditions. The drives covered famous natural areas in the region, such as the Devrent and Zelje valleys, which demonstrated the model’s off-road capability.
According to the company, Musso has more than 50 percent of the pickup truck market in South Korea, confirming its competitiveness. KGM management expects similar success in international markets and plans to expand its sales network.
Türkiye remains the brand’s largest export destination: 13,337 vehicles were shipped here in 2025, while 6,082 units were shipped in the first three months of 2026.
Musso combines SUV and pickup truck features and offers comfort and off-road capability. With the increasing demand for versatile vehicles for small businesses, this model is considered one of the key models in KGM’s global product range.
Source: https://automobilemagazine.com.tr/kg-mobility-mussonun-kuresel-lansmani-kapadokyada-yapildi
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