Comparethemarket. com tarafından yapılan yeni bir çalışma, Türkiye’deki sürücüler için en iyi 10 ilk otomobil markası seçimini ortaya koyuyor.
İlk arabanızı seçmek çok önemlidir ve en zor seçeneklerden biri markadır. Mini’den Mercedes’e veya Mitsubishi’ye kadar, sürücüler birçok seçenekle karşı karşıya. Ancak, compare the market. com tarafından yapılan yeni bir araştırmaya göre, Türkiye’deki sürücülerin ilk otomobilleri için bir Renault satın alma olasılığı daha yüksek görünüyor.
|
Rank |
Brand |
Percentage of first-car related posts shared over the last year |
|
1 |
Renault |
21.5% |
|
2 |
Ford |
14.0% |
|
3 |
Fiat |
8.0% |
|
4 |
Toyota |
7.9% |
|
5 |
Peugeot |
6.1% |
|
6 |
Hyundai |
5.8% |
|
7 |
BMW |
5.0% |
|
8 |
Volkswagen |
4.2% |
|
9 |
Skoda |
3.4% |
|
10 |
Nissan and Chevrolet (joint tenth) |
3.3% |
İlk 10’u kaçırmış olan diğer popüler ilk otomobil markaları arasında Seat (%2.8), Audi (%2.4) ve Honda (%2.3) yer alıyor.
Orjinal Metin:
Choosing your first car is a big deal with one of the most difficult choices being the brand. From a Mini to a Mercedes or a Mitsubishi, motorists are faced with many options. However, according to a new research1 by comparethemarket.com, it seems drivers in Turkey are most likely to purchase a Renault for their first car.
Using social listening data, comparethemarket.com analysed first-car related posts across 44 countries* over the last year to unveil how the choice of manufacturers differ per country for motorists.
Having looked at first-car related posts from those located across Turkey, the top 10 most popular car brands for first-time drivers are as followed:
|
Rank |
Brand |
Percentage of first-car related posts shared over the last year |
|
1 |
Renault |
21.5% |
|
2 |
Ford |
14.0% |
|
3 |
Fiat |
8.0% |
|
4 |
Toyota |
7.9% |
|
5 |
Peugeot |
6.1% |
|
6 |
Hyundai |
5.8% |
|
7 |
BMW |
5.0% |
|
8 |
Volkswagen |
4.2% |
|
9 |
Skoda |
3.4% |
|
10 |
Nissan and Chevrolet (joint tenth) |
3.3% |
Other popular first car brands that just missed the top 10 include Seat (2.8%), Audi (2.4%), and Honda (2.3%).
For more information about comparethemarket.com, please go to:
https://www.comparethemarket.com/car-insurance/content/
Methodology:
Linkfluence’s ‘Search’ and ‘Radarly’ software was used to capture data from the last year (January 2020 – January 2021) to determine how many people across each country were talking about different car brands. We then used the advanced filters to focus on specific keywords e.g., ‘first car’ to ensure we only analysed posts of those talking solely about their first car. The top first car brands were then determined by analysing the overall number of posts. Please note, the percentage of the first car-related posts for each top brand is determined by the overall sum of the first car-related posts divided by the number of first car posts overall in each country.
*Countries analysed are as followed:
Spain
Norway
Italy
Belgium
Portugal
Croatia
Hungary
Cyprus
Netherlands
Czech Republic
Poland
France
Romania
Germany
Sweden
Greece
Ireland
Slovakia
Ukraine
Turkey
Lithuania
Denmark
Iceland
Slovenia
Moldova
Finland
Switzerland
Bosnia & Herzegovina
Albania
Estonia
Austria
Bulgaria
Isle of Man
Macedonia
Latvia
Jersey
Georgia
Guernsey
Armenia
Andorra
Malta
Monaco
Gibraltar
Luxembourg
About comparethemarket.com
comparethemarket.com was launched in 2006 and has grown rapidly over the past fifteen years to become one of the UK’s leading price comparison websites.
comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel, and pet insurance as well as utilities and money products such as credit cards and loans.
comparethemarket.com actively works with its brand partners to help provide great services to customers.
comparethemarket.com is a trading name of Compare The Market Limited. Compare The Market Limited is authorised and regulated by the Financial Conduct Authority for insurance distribution (FRN: 778488) and is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 (FRN: 911617) for the provision of payment services.
