Empowerment: Rev Mobilities prepares to conquer America

The French company specializing in electricity renewal has signed an agreement with Fuel2Electric. Rev Mobilities, which is facing structural problems, will thus be able to reach the North American market with conversion kits for thermal vehicles. Arnaud Pigounides is the founder and president of Rev Mobilities. ©JARev Mobilities is embarking on a new international adventure. Indeed, the company, which is among the latest French players still active in the field of electric renewal, formalized an agreement with the company Fuel2Electrique on June 4, 2026. A partnership relationship for the marketing of conversion kits from thermal cars to electric cars in the North American market.

“This partnership marks a decisive step for Rev Mobilities. North America is a market with strong potential for our electric conversion kits. With Fuel2Electric, we rely on a renowned partner with the capacity to structure the distribution of our solutions and support decarbonization projects for fleets and passionate individuals alike,” said Arnaud Pigounides, president of Rev Mobilities.

The conversion kits designed by the French engineering company for Toyota Hilux and Land Rover Defender are now available for pre-order on the Fuel2Electric platform. The argument will be to allow owners of these vehicles to extend their lifecycle by replacing their thermal powertrain with an electric architecture. The first deliveries will take place at the end of 2026 according to the determined schedule.

Land Rover Defender and Toyota Hilux will share the same technical solution for the refresh. ©JA

This announcement coincides with a fundraiser organized by Arnaud Pigounides. An approach that took an unusual turn this time. Rather than researching suitable structures (banks, investment companies, builders, etc.), the founder of Rev Mobilities opted for what is known as revenue-based financing (or RBF). Private investors will step in in exchange for royalties on turnover.

Revenue share financing allows Rev Mobilities to raise funds without diluting capital for shareholders. “We use the We Do Good platform to connect with interested people. In return, investors receive a 5% guaranteed profit,” explains Arnaud Pigounides. The resources collected will be used to produce batches of 20 conversion kits on an ongoing basis.

Africa and its growing relevance

This reminds us that just a year ago, Rev Mobilities found a foothold in Africa by joining forces with the Sogafric group and its BtoB rental subsidiary. There was talk of improving the electrical equipment of the Toyota Hilux. “We have been delivering ten kits to our customer every month since November, and so far no malfunctions have been reported, even during the peak of the rainy season,” says Arnaud Pigounides.

However, this was not without economic difficulties. Working capital requirements are significant in this activity. Rev Mobilities found salvation in the French subsidiary of an African bank and the export unit of Bpifrance. “Many countries on the continent are in the process of introducing regulations in favor of retrofitting,” notes Arnaud Pigounides.

The forgotten elders of the Élysée’s new plan

In France, the company focuses more on heavy vehicles, starting with buses and buses. The joint venture with the Maurin group based in Villefranche-sur-Saône (69) continues to expand in a growing market. So much so that Rev Bus & Truck’s 2027 target has been determined as 140 units and this figure is expected to increase to 200 units next year.

The case with Volkswagen is progressing more slowly. The first is that the German manufacturer is now working more globally in electrical renewal. Rev Mobilities should gain exclusive access to the Wolfsburg firm’s components to produce kits to be installed on the German group’s light commercial vehicles. So the French company still needs to solve its working capital problem. We are talking about an amount of just over ten million euros.