Johannesburg, 03 February 2026 – As competition in South Africa’s automotive market intensifies, Hyundai Automotive South Africa is starting 2026 on a confident note, demonstrating that a value-driven customer experience remains a key driver of growth.
According to the latest figures from the National Association of Automobile Manufacturers of South Africa (NAAMSA), Hyundai recorded 3,048 new vehicle sales in January, securing its position as the country’s fourth-largest automotive brand. This performance comes as part of a broader market that saw 50,073 new vehicles sold last month—an increase of 3,479 units compared to January 2025. Dealer channels accounted for 85.4% of these sales, while the rental sector contributed 10.9%, with fleets and government purchases making up the remainder.
Hyundai’s entry-level models have been a standout, with the i20 and Grand i10 delivering a combined year-on-year sales growth of 24.7%. The i20, in particular, rose sharply from 336 units sold in January 2025 to 550 units this year, while the Grand i10 continued its consistent performance, climbing from 1,163 to 1,320 units.
This trend underscores a growing consumer preference for affordable, fuel-efficient vehicles that integrate modern features without stretching budgets. First-time buyers, in particular, are gravitating toward models that offer smart value while delivering reliability and efficiency.
“In an uncertain economic environment, customers are making far more considered purchasing decisions,” said Stanley Anderson, CEO of Hyundai Automotive South Africa. “Our focus as a business is to lead responsibly and ensure that every vehicle we sell delivers genuine value for money over the long term.”
Anderson emphasized that affordability today extends beyond the purchase price to encompass the entire ownership experience. “Consumers and businesses are assessing reliability, fuel efficiency, aftersales support, running costs, and resale value. Our commitment is to offer products that excel across all of these areas, while continuing to invest in our dealer network and service capabilities.”
Hyundai South Africa’s approach places customer trust above volume-driven growth, ensuring the brand remains relevant in a market where value increasingly dictates purchasing decisions. By prioritizing quality, efficiency, and aftersales support, Hyundai continues to align its strategy with the evolving expectations of South African motorists.
