A golden moment for Formula 1
Liberty Media has done a great job to broaden the audience of Formula 1 fans and it is undeniable surge in popularity done by the queen category of motorsport in these years of American ownership management. The report published on Wednesday 4 March by Nielsen Sportstaken from Reutershas in fact put down on paper the figures of the success that F1 is achieving in the world.
Mind-boggling numbers
The overall Formula 1 audience recorded a increase of 6.8% compared to 2024 and now stands at the enormous figure of 1.83 billion total audiences, that is, the total sum (not the heads) of spectators of each single event who follow the exploits of the most prestigious motoring brands. The average audience for Grand Prix was 76.1 million people, the highest since 2020.
And also the fans who follow it live are clearly increasing: +19.8% for the races and +22.8% for the qualifying. Formula 1 remains the pinnacle of motorsport, with an audience three times larger than its closest competitor, MotoGP – also owned by Liberty Media.
Finally a detail relating to sponsortheir visibility during a race weekend has increased by more than 90% since 2020, with almost 600 brands shown during a Formula 1 weekend in 2025.
