Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Our retailers have once again delivered outstanding results while helping launch the 18th annual Subaru Share the Love® Event, our way of giving back in a uniquely Subaru way during the holiday season. With all-new gas, hybrid, and electric models coming to retailers, including the all-new 2026 Subaru Outback just now arriving in showrooms, we’re confident customers will be impressed by the latest technology, innovative designs, and the safety and reliability that define Subaru.”
In November, Crosstrek remained the top seller for the seventh consecutive month with 16,142 vehicles sold. Forester sales remained strong with 13,871 vehicles sold, and Outback was close behind with 13,089 vehicles sold.
Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: “Subaru retailers keep driving exceptional experiences with programs like Subaru Love-Encore™, earning top marks for sales satisfaction. Paired with a standout vehicle lineup and the Share the Love® Event supporting charitable impact nationwide, Subaru is set to finish the year strong.” As year-end approaches, the Subaru Share the Love® Event has returned for its 18th consecutive year. From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers. Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Subaru and its retailers are aiming to raise more than $30 million this season and surpass more than $350 million in cumulative donations since the Subaru Share the Love Event started in 2008.
