Chinese automobile manufacturers, which are rapidly increasing their sales in the European market, are facing a serious problem in the second-hand market. The rapid loss of value, especially in electric and rechargeable hybrid models, stands out as an important risk factor for both consumers and leasing companies.
According to industry data, the second-hand value of electric and plug-in hybrid vehicles from Chinese brands has decreased significantly in the last two years. The average second-hand value, which was 61 percent at the beginning of 2024, dropped to 47.2 percent in April 2026. Thus, the value loss of vehicles reached approximately 14 points in two years.
Depreciation Above Market Average
While there was a decline in second-hand values in the electric and hybrid vehicle market in general, the decline in Chinese brands was much sharper. In the same period, the depreciation in the general market average remained at approximately 7 points.
Experts state that there is more than one reason behind this situation. While limited model diversity was effective in the first period, in recent years the entry of many models with similar features into the market has increased competition and put pressure on second-hand prices.
Trust Issue Affects Sales
One of the most important factors determining second-hand values in the automotive industry is brand trust. However, Chinese manufacturers have not yet been able to fully establish this trust in Europe.
According to Germany-based research, nearly half of consumers think that many Chinese car brands operating today may withdraw from the market in the next five years. This perception directly affects the demand for second-hand vehicles, causing prices to decrease.
Industry representatives point out that it is difficult to create permanent brand value without a strong dealer network, widespread service services and reliable second-hand programs.
Leasing Companies Are More Cautious
The uncertainty in second-hand values also changes the approach of leasing and fleet companies. Lower than expected second-hand prices increase the return costs of vehicles and force companies to act more conservatively.
For this reason, many leasing companies conduct more comprehensive value analyzes and calculate their lower second-hand values before adding vehicles of Chinese brands to their fleets.
Rapid Technological Innovations Increase Value Loss
The high pace of innovation of Chinese manufacturers is also seen as one of the factors that negatively affects second-hand values. New models are released at short intervals, causing existing vehicles to look obsolete faster.
In addition, since there are no models used in the European market for many years, there is not yet sufficient data on battery durability, software updates and long-term quality performance.
Experts: Building Trust Will Take Time
Industry experts state that it is difficult for the second-hand values of Chinese brands to reach the European average in the short term. While it is stated that this process may take at least five years, it is emphasized that manufacturers must demonstrate a stable market presence, establish strong service networks and prove long-term user satisfaction.
In the automotive industry, second-hand value is not only determined by the technical features of the vehicle; It is shaped by brand reputation, after-sales services and consumer trust. Chinese manufacturers are expected to invest more in these areas in the coming period in order to continue their growth in Europe.
Automobile Magazine – English News
Source link 2026-06-01 02:29:00
