Aston Martin announces first residential project in Brazil and South America with real estate developer Setai Grupo GP

Gaydon, UK – Aston Martin today announces a new Interiors by Aston Martin luxury multi-unit residential development in partnership with the largest privately held developer in Brazil’s North-East, Setai. Setai Residences Interiors by Aston Martin will mark Aston Martin’s official entry into the Brazilian and South American residential markets.

This project builds on the growing Aston Martin real estate portfolio, which expanded further in 2025 with the completion of N°001 Minami Aoyama in Japan and the announcement of Daytona Beach Shores in Florida. It also represents the second Interiors by Aston Martin collaboration, with the marque applying its distinctive approach to materiality and craftsmanship to the residences.

Setai Residences Interiors by Aston Martin will feature a 45-story tower, placing it among the tallest buildings in the North-East of Brazil. The residences will offer units ranging from 105 to 320 square meters, underscoring the maturity and potential of the region’s high-end real estate market.

The new development will be built in João Pessoa, Paraíba, a state that has been consolidating its position as one of Brazil’s leading hubs for economic and demographic growth, recording unparalleled tourism growth in 2025. The interior design will be led by Aston Martin, translating into residential architecture the same values that define its luxury automobiles: timeless design, premium materials, precision engineering, and uncompromising attention to detail.

Aston Martin Director of Brand Diversification, Stefano Saporetti, said: “As we expand our footprint into Brazil, we are translating and integrating Aston Martin’s British sophistication with the natural allure of Paraíba. By blending our evocative design language with the rich culture and natural beauty of the region, this project scales our craftsmanship into a bespoke lifestyle experience that captures the very essence of modern Brazilian luxury.”

Real estate in João Pessoa is driven by the city’s natural beauty and pristine beaches, combined with a strong history and expanding infrastructure, positioning the region as a popular destination both to live in and to invest in. This trend has attracted high-net-worth buyers relocating to the city as a primary or secondary residence from different parts of Brazil, especially São Paulo, Rio de Janeiro, Minas Gerais, and Brasília, as well as remote professionals and investors seeking city appeal paired with tranquillity.

Operating in four capitals across the North-East of Brazil, Setai Grupo GP has delivered more than 8,000 residential units across its portfolio. The addition of an Interiors by Aston Martin project to its portfolio reinforces the company’s commitment to continuously raising the standard of the area’s real estate market, positioning the region as Brazil’s “beach home” with residential products of the highest international caliber. Baggio Pereira and Schiavon Arquitetura have been commissioned as the architects for the project. As experts in the industry, they will bring an additional level of precision to the project, ensuring exceptional creative design and technical knowledge.

“Bringing Aston Martin’s first residential project to South America, specifically to Paraíba, Brazil, represents a strategic move to partner with iconic, globally recognised brands while positioning the region on the global ultra-luxury residential map. As a long-time admirer and client of the brand for over 15 years, I have personally experienced Aston Martin’s craftsmanship, which perfectly embodies its philosophy of extreme sophistication, elegancy and luxury.” says André Penazzi, CEO of Setai Grupo GP.

More than a new development, Setai Residences Interiors by Aston Martin is conceived as an ultra-luxury home for those seeking a primary or secondary residence in the Paraíba region of Brazil. The project stands as a landmark for Brazil’s real estate market by connecting architecture, design, lifestyle, and performance, positioning the region as a high-end destination for Brazil and the international stage.