Broad Arrow Auctions has opened its 2026 European calendar with authority, announcing outstanding results from its inaugural Global Icons: Online auction series. The three-part programme achieved more than €18.3 million in total sales, a robust 90 percent sell-through rate, and participation from nearly 800 registered bidders representing 35 countries.
The Global Icons: Online series spanned three distinct auctions. Global Icons: Europe Online and Global Icons: UK Online closed on 30 January, followed by Global Icons: Memorabilia Online on 1 February. Together, they showcased a carefully curated selection of landmark collector cars and historic motorsport artefacts, supported by live preview events at world-renowned venues including Roland-Garros Stadium and Salon Rétromobile in Paris, as well as Broad Arrow’s offices across the UK and Europe.
For Broad Arrow, a Hagerty company, the results mark a significant milestone. It was the firm’s first European online auction series and a clear demonstration of the global appetite for blue-chip automobiles and culturally important motorsport history when presented through a digitally driven, internationally accessible platform.
Schumacher’s First F1 Winner Headlines a Landmark Sale
The undisputed centrepiece of the auction was one of the most historically significant Formula One cars ever offered publicly. The 1992 Benetton B192-05, driven by Michael Schumacher to his first-ever Grand Prix victory at Spa-Francorchamps, crossed the virtual auction block for the first time in public history.
Interest was immediate and intense. Collectors from around the world pursued the car aggressively, recognising not only its rarity but its symbolic importance as the machine that launched Schumacher’s extraordinary Formula One career. When the bidding concluded, the Benetton achieved a final sale price of €5.082.000, comfortably establishing itself as the star of the Global Icons series.
Joe Twyman, Vice President of Sales for Broad Arrow’s EMEA region, described the result as a defining moment for the company. He noted that the online format allowed global collectors to compete for some of the most iconic vehicles and artefacts in motoring history, while also expressing pride in being entrusted with the first-ever public sale of Schumacher’s maiden Grand Prix-winning car.
Record-Breaking Ferraris and Renewed Appreciation for Modern Classics
Beyond the headline Schumacher result, Ferrari models proved to be among the most fiercely contested lots across the European catalogue. A 2003 Ferrari 360 Challenge Stradale delivered one of the auction’s most dramatic bidding battles, ultimately exceeding its upper estimate to set a new European auction record for the model at €561.000.
This particular example stood apart due to its specification and rarity. It is the only Challenge Stradale finished in Azzurro California blue and one of just 51 examples equipped with Lexan sliding windows. Combined with a suite of highly desirable factory options, the car represented a best-of-its-kind opportunity that bidders were unwilling to miss.
Another Ferrari that surprised many observers was a 1990 Mondial t Cabriolet, a model long overshadowed by Maranello’s more celebrated nameplates. Finished in seldom-seen Verde Scuro over tan leather, the highly original car achieved €99.000, surpassing its high estimate by an impressive 52 percent. Its performance at auction reflected a broader reassessment of well-preserved, characterful Ferraris from the 1990s era.
Further reinforcing Ferrari’s historical depth was the sale of a 1964 ASA 1000 GT Berlinetta for €79.750. One of only 52 produced, the ASA is notable for its extraordinary lineage, having been conceived by Enzo Ferrari and developed through a collaboration involving Giotto Bizzarrini, Gioachino Colombo, and Giorgetto Giugiaro during his time at Bertone. Its strong result underlined growing appreciation for lesser-known but deeply significant chapters of Ferrari history.
Lamborghini Icons Command Strong Global Interest
Lamborghini models also featured prominently among the auction’s top results, reflecting sustained international demand for Sant’Agata’s most celebrated creations. Leading the charge was a pristine 1971 Lamborghini Miura P400 S, one of just 338 built.
Presented in its original Giallo Miura over Nero leather and retaining matching numbers, the car had travelled only 2,000 kilometres since a comprehensive five-year restoration completed in 2011. With just 38,500 kilometres recorded, it achieved a final sale price of €1.716.000.
Other Lamborghini highlights included a quintessential 1980s supercar, the 1986 Countach 5000 QV, which sold for €792.000, and a six-speed manual 2003 Murciélago that reached €302.500. Together, these results illustrated the broad appeal of Lamborghini’s V12 lineage, from pioneering mid-engined classics to early modern flagships.
European Auction Highlights Span Eras and Marques
The Global Icons: Europe Online auction delivered a diverse spread of standout results across multiple eras and manufacturers. A beautifully preserved 1955 Lancia Aurelia B24 S Spider sold for €660.000, reaffirming its status as one of Italy’s most elegant post-war open-top grand tourers.
A 1971 Ferrari Dino 246 GT ‘M-Series’, finished in rare Blu Sera Metallizzato with an orange leather interior, achieved €440.000, while a striking yellow 2003 Porsche 911 Carrera RUF 3.6 Kompressor sold for €162.250, attracting bidders drawn to its blend of factory Porsche pedigree and RUF engineering.
UK Auction Draws Global Attention
The Global Icons: UK Online auction proved equally compelling, drawing international bidders to a distinctly British-curated catalogue. Leading the results was a 2001 Ferrari 550 Barchetta Pininfarina, which achieved £335,500, highlighting continued demand for limited-production, open-top Ferraris from the early 2000s.
The most intense bidding contest in the UK sale centred on a 1998 Porsche 911 Turbo, widely regarded as one of the most usable and enduring performance icons of the modern era. The car ultimately sold for £211,750.
Pre-war enthusiasts were also well represented, with a 1924 Vauxhall 30-98 OE-Type Velox attracting strong interest and selling for £173,250, underlining the enduring appeal of British motoring heritage when presented to a global audience.
Motorsport Memorabilia Achieves Exceptional Results
Broad Arrow’s Global Icons: Memorabilia Online auction added a further layer of excitement, with more than 100 items of motorsport history generating spirited bidding. Memorabilia linked to Ayrton Senna proved particularly sought after.
A replica of the Bell helmet worn by Senna during his 1988 McLaren season achieved an astonishing €55.625, while a rear wheel from the McLaren he drove at the 1990 San Marino Grand Prix exceeded estimates to sell for €33.750.
Michael Schumacher-related artefacts also attracted intense competition. An original 1994 Benetton helmet sold for €44.375, and a set of Schumacher’s original Benetton race overalls from the 1995 Formula One season achieved €23.750, reinforcing the enduring emotional and historical resonance of Schumacher’s career among collectors.
A Strong Start to Broad Arrow’s 2026 European Calendar
Reflecting on the success of the auction series, Philip Kantor, Vice Chairman of Europe and Senior Car Specialist at Broad Arrow, described Global Icons: Online as an ideal opening chapter for the company’s 2026 European programme. He noted that the format enabled collectors to acquire truly iconic automobiles and memorabilia, while setting the stage for Broad Arrow’s next major European event at the Concorso d’Eleganza Villa d’Este in partnership with BMW AG this May.
With several significant consignments already confirmed, Broad Arrow has invited additional consignors to engage with its specialist team ahead of upcoming sales.
Following the momentum of Global Icons: Online, attention now turns to The Amelia Auction, scheduled for 6 to 7 March at the Ritz-Carlton Amelia Island in Florida. Marking Broad Arrow’s fourth year as the official auction house of The Amelia Concours, the event is expected to present another standout selection of collector cars, with further details and the full digital catalogue to be released shortly.
For Broad Arrow, the message from its inaugural Global Icons series is clear. The appetite for rare, meaningful, and historically significant automobiles remains strong, and when paired with global access and thoughtful curation, the results can be truly exceptional.
