KGM Motors UK, formerly SsangYong, is proud to announce its sponsorship of Hood 2 Farm; the hit YouTube series starring acclaimed South London rapper Fekky, ahead of its much-anticipated second series. The brand will supply a multi-award-winning Musso Saracen pickup for use throughout the upcoming season, which launches early 2026.
Hood 2 Farm follows Fekky as he swaps city life for the countryside, travelling to farms across the UK to learn practical skills and build towards his long-term goal of creating his own working farm, known as “F Manor.” What began from documenting his journey into farming and rural living on social media has grown into a cultural movement, attracting widespread media attention and a cross-generational audience.
Before trading beats with barns, the Lewisham-born rapper built an impressive career with seven albums, collaborations with UK heavyweights such as Skepta and Dizzee Rascal, and the launch of his own label, F Music. Beyond music, he founded the CC Foundation, a London-based grassroots charity supporting young people and families through initiatives such as turkey drives, laptop libraries, and employment programmes – earning support from household names including Anthony Joshua, Ed Sheeran and Raheem Sterling.
The partnership aligns KGM’s reputation for building durable, versatile vehicles with the show’s themes of growth, legacy, and bridging cultures. The Musso Saracen, recognised as a multi-award-winning pickup, offers the practicality of a workhorse with the comfort and refinement of an SUV, making it the perfect fit for the challenges and journeys showcased in Season 2.
Vanessa Cox, Communications Director of KGM Motors UK, said: “Hood 2 Farm is a powerful celebration of ambition, community and the connection between urban and rural life. We’re really excited to be sponsoring the new series and supporting Fekky on the next stage of his journey. The show reflects values that matter to us at KGM, like hard work and building something for the future. The Musso Saracen is the ideal companion for that story, with the strength to handle serious graft on the farm and the comfort to make every mile between locations count.”
Fekky adds “Hood 2 Farm is all about growth, learning and bridging two worlds that don’t usually meet. Partnering with KGM on Season 2 just made sense and the Musso Saracen has been the perfect bridge – it can handle the graft on the farm, it’s smooth enough for the long drives across the country and it cruises through the city like it belongs there.”
Season 2 of Hood 2 Farm will take viewers to specialist and heritage farms across the UK, while also tracking the progress of Fekky’s personal project at F Manor. The series continues to blend humour, education, and culture while sparking conversations around sustainability, land, and ownership.
The new season will be available on YouTube in early 2026 on the FekkyTV channel:
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