Revolut marketing chief sinks Ferrari HP livery: “How can you put blue on a red car?”

A less red red When Ferrari announced the IT company HP as its title partner in 2024, obviously the US multinational had placed its brands on Maranello’s iconic Formula 1 cars. On the SF-24 it applied its blue sticker on the engine hood, in addition to the logos on a white background on the front and rear wings. On the SF-25 he dared even more, enclosing his blue sticker in a white transverse band on the bonnet, which interrupted the Ferrari red.
A certainly courageous color choice, which also caused a lot of discussion. The Revolut marketing manager destroys the Ferrari HP livery. In the last few hours, the comment of Antoine Le Nel, marketing manager of Revolut (British financial technology company, title sponsor of Audi), has gone viral. He spoke about the Ferrari HP livery on the Business of Sport podcast, citing it as a negative example of association between two brands in terms of aesthetics and design. These are his words: “At Revolut we are very committed to design, the identity of the brand is very important. No offense, but I think that what HP and Ferrari have done to their cars is not good from a design point of view. How can you put blue on a red car?”. As a positive example Le Nel looked elsewhere: “I would give a big round of applause to Mastercard and McLaren, I think it was a great branding strategy. Chrome too. Some brands are doing a great job and working really well. When I looked at the Revolut and Audi brand identity, it all seemed very natural to me.” And in this regard, he motivated his choice of Audi as follows: “It is a premium brand, but one with which it is possible to identify. Ferrari, Aston Martin, McLaren are very premium. Can one really identify with Ferrari? Audi, on the other hand, is perceived as an accessible luxury”.