In 2025, the Alpine brand continued to grow in the premium segment for the fifth-year running, exceeding 10,000 registrations for the first time of its history with 10,970 vehicles sold in a 3 digits growth (+139.2% vs. 2024).
Stronger growth in Europe of 145.3% and in all European countries, especially key markets for the brand such as France (+89.5%), the UK (+369.5%) and Germany (+133.5%).
The Alpine A110 maintains its European leadership in the two-seat sports coupé segment, with a 44% market share.
The Alpine A290 boosts the brand’s sales with 8,198 registrations worldwide.
Alpine A390, the brand’s first sport fastback, available on sale in the UK later this year from £61,390, will enable Alpine to reach new customers and further consolidate the brand’s results.
SALES RESULTS AND UPMARKET POSITIONING ON THE RISE IN 2025Following its international expansion strategy and product plan, the Alpine brand has enjoyed dynamic growth worldwide, recording a +139.2% increase in sales (10,970 vehicles) in 2025 compared with the previous year (4,587 vehicles). The brand has exceeded the symbolic milestone of 10,000 units for the first time in its history and continues to conquer new markets and attract new customers.
Alpine strengthened its position and keeps growing in Europe in all European countries, especially key markets for the brand such as France (+89.5%), the UK (+369.5%) and Germany (+133.5%).
ALPINE STRENGTHENED ITS POSITION IN THE EUROPEAN PREMIUM SEGMENT AND LEADING THE TWO-SEAT SPORTS COUPÉ MARKETThe A-arrow brand sold 2,681 Alpine A110, with more than 61% in top-of-the-range versions, GTS or above. The Alpine A110 R and A110 R 70 account for 22.7% of A110 sales in 2025. Nearly 80.9% of Alpine A110 sales are generated in France, Germany, UK and Japan. This performance is even more significant given that the current Alpine A110 is now in its final months of production after more than eight years on the market, awaiting the arrival of the next generation.
Alpine confirms again its leading position in the two-seater sports coupé segment, topping the podium in Europe with a 44% market share and first position in France, Belgium, Spain, Netherlands, Poland.
DREAM GARAGE: STRONG START FOR THE ALPINE A290 AND A PROMISING FUTURE FOR THE ALPINE A390Launched in 2024, the Alpine A290, first brand’s electric hot hatch, elected 2025 Car of the Year and having received already a great number of awards, has made a dynamic start representing 75% of brand sales with 8,198 units sold.
Launched at the end of 2025, the Alpine A390, part of the Alpine’s dream garage and first brand’s sport fastback, will support the brand in its expansion by enabling it to welcome new customers. The A390 will be available from £61,390 in the UK with orders opening for UK customers later this year.
2025: CONTINUE THE BRAND EXPANSION INTERNATIONALLY, PARTICULARLY IN EUROPEIn 2025, Alpine accelerated its international roll-out with 15 new points of sales, representing 169 Alpine Stores and Atelier Alpine in 25 countries worldwide.
New openings are scheduled for 2026, with the goal of exceeding 200 points of sales by the end of the year. After Barcelona in 2024, and Paris in 2025, two new Atelier Alpine grand openings are scheduled in 2026.
“2025 marks a historic milestone for Alpine, as we surpass 10,000 registrations and achieve triple-digit growth. We succeeded in the launch of the A290, welcoming new customers to the brand, while our iconic A110 continues to perform and inspire enthusiasts across Europe.
With the brand new A390, joining the line-up, we will continue our strategy driven by innovation, electrification, and our unwavering commitment to performance and driving pleasure across Europe and beyond.”Philippe Krief, CEO of the Alpine brand.
ALPINE SALES BY COUNTRY
Volumes 2025 (ALL MODELS)
∆ % vs. 2024
France
5383
+89.5
Germany
1046
+133.5
United Kingdom
1742
+369.5
Belgium
549
+169.1
Switzerland
373
+189.1
Italy
348
+216.4
Spain
438
+544.1
Netherlands
294
+1076.0
Other European countries
302
+251.2
European Importers
75
+266.1
Total Europe
10,551
+145.1
Japan
214
-7.0
Other Outside Europe countries
205
+302.0
Total Outside Europe
419
+49.1
Total Worldwide
10,970
+139.3
Post navigation
Automobile Magazine-UK
