The Japanese automaker has officially suspended accepting new orders for one of the most successful hybrid sport utility vehicles on the global stage. The decision was made due to the mismatch between available production capacity and high demand for the model; This scenario has been further exacerbated by the persistent unavailability of semiconductors and essential electronic parts in the supply chain. The company’s forecast is that normalization of flow and reopening of sales will occur only in the second half of the year.
The dealer network has received instructions to communicate the outage to consumers and focus efforts on managing the already consolidated long waiting list. The brand’s main goal is to prevent waiting times from extending indefinitely by ensuring that delivery times for previously sold units are met. This episode illustrates the ongoing logistical challenges faced by the automotive industry, especially in the production of electric vehicles, which require more on-board technology.
Automobile Magazine – English
