The first modern MINI is 25 years old

In 2026, MINI reaches a historic milestone: 25 years have passed since the start of production of the modern MINI under the auspices of the BMW Group. The brand, which has managed to combine three basic elements, innovation, design and British spirit for a quarter of a century, strengthens its role in the lives of millions of people. MINI is not just a car for the city: it is a cultural entity that transcends streets, neighbourhoods, daily journeys and even big screens, becoming a symbol recognized everywhere for its personality and the fun it continues to convey while driving. The modern MINI turns 25. But the roots of the journey go back to the past. Founded in 1959, the company was born from the revolutionary vision of Sir Alec Issigonis; It was capable of responding to the needs of the time with the idea of ​​intelligent compactness: optimized space, efficiency and genuine driving pleasure. Thanks to features such as front-wheel drive and its distinctive agility, the classic MINI quickly became an icon. And its successes in motorsport in the 1960s, especially when it came up with the Cooper name, further cemented the brand’s reputation: This was not just a great idea, but a car that could compete and actually have fun. It all started in Oxford With the transition under the BMW Group, a decisive chapter was opened, without denying the heritage but developing it in a contemporary way. On 26 April 2001 the first modern MINI rolled off the production line in Oxford and began a journey where famous design and the typical “go-kart feel” meet cutting-edge technology, superior quality and ever-present convenience. Today, MINI also speaks for itself with its corporate voice: “Celebrating 25 years of the modern MINI represents a real milestone,” said MINI President Jean-Philippe Parain. Today the range grows to include five models with different identities and drive options, including electric versions and high-efficiency combustion engines.