Subaru announced the price of the 2027 Ascent 3-Row SUV

Ascent-exclusive Deepwater Blue Pearl added to exterior color palette Additional comfort and convenience elements, including USB-C charging ports for more passengers Available in 7- or 8-passenger configurations Starting at MSRP of $40,795, will be available at retailers this summer

Subaru of America, Inc. announced the 2027 Subaru Ascent prices today. The award-winning 3-row SUV adds new interior technologies for the new model year and introduces Deepwater Blue Pearl, an all-new exterior color exclusive to the Ascent. The 2027 Subaru Ascent will arrive at retailers this summer starting at $40,795.

The 2027 Subaru Ascent is offered in Premium, Limited, Limited Bronze Edition, Touring and Onyx Edition Touring trim levels. Designed for confident performance, the 2027 Subaru Ascent is equipped with a 2.4-liter turbocharged SUBARU BOXER® engine delivering 260 horsepower and 277 pound-feet of torque, paired with an 8-speed manual mode and Lineartronic® CVT with paddle shifters.
Standard Subaru Symmetrical All-Wheel Drive, X-MODE® with Hill Descent Control, and up to 5,000 pounds of towing capacity reinforce the Ascent’s versatility and capability.

The 2027 Subaru Ascent also adds new in-car technologies designed to improve daily convenience and passenger comfort. A new interior lighting OFF switch allows drivers to disable door-activated interior lighting with a single touch, preventing the lights from turning on when the doors are opened or closed and minimizing discomfort for passengers sleeping in the rear seats.

Also new on the 2027 Subaru Ascent are USB Type-C charging ports, which have been added alongside Type-A outlets to improve charging performance and device compatibility. Charging ports are located in the right rear quarter trim next to the third-row seats and feature protective covers for added safety.

Subaru Ascent won the 2026 award based on its strong safety performance. BEST SECURITY CHOICE+ Rated by the Insurance Institute for Highway Safety (IIHS) and received IIHS BEST SECURITY CHOICE Recognition nine years in a row. All 2027 Subaru Ascent trim levels are equipped with standard EyeSight® Driver Assistance Technology, which includes a Wide-Angle Mono Camera and Emergency Stop Assist, as well as Lane Change Assist and Blind Spot Detection with Rear Cross-Traffic Alert, Reverse Automatic Braking, and Automatic Emergency Steering. DriverFocus® Distraction Mitigation System is included on Limited, Limited Bronze Edition, Touring and Onyx Edition Touring trims.

2027 Subaru Ascent Premium

Starting at $40,795, the 2027 Subaru Ascent Premium delivers comfort, technology and everyday practicality. Designed with families in mind, it’s offered in both 7- and 8-passenger configurations with features like 19 cupholders, USB-A and USB-C ports in every row, raised roof rails, and a Power Tailgate for easy loading when hands are full of food, equipment, or luggage.

Every 2027 Subaru Ascent Premium is equipped with the 11.6-inch Subaru Multimedia Plus system with a high-resolution touchscreen and wireless Apple CarPlay® and Android Auto™ compatibility. Bluetooth® hands-free connectivity, HD Radio® and 360L with SiriusXM and Travel Link® (both with a 4-month free trial) are also included, providing easy access to vehicle settings, climate controls and X-MODE® driving modes. The Premium trim level includes heated front seats in black StarTex® upholstery with silver contrast stitching, an 8-way power-adjustable driver’s seat and a heated leather-wrapped steering wheel. Dual-zone front climate control with automatic rear climate control, rear privacy glass and Keyless Access with Push Button Start are standard.

Riding on 18-inch alloy wheels finished in black, the 2027 Subaru Ascent features black exterior trim accents and black side mirrors for a stylish and distinctive look. Standard LED fog lights help illuminate the road ahead.

For added confidence when towing, standard Trailer Stability Assist uses yaw sensors to detect trailer sway and applies the brakes to each wheel as needed to help maintain control.

2027 Subaru Ascension Limited

The 2027 Subaru Ascent Limited adds thoughtful convenience features to the vehicle, including a new LED rear door lamp. When the rear door is open, the light illuminates the cargo area, increasing visibility and making night loading, unloading and outdoor activities easier.

Comfort is prioritized for every passenger in the cabin. Standard features include heated second-row outer seats, a 12-way power adjustable driver’s seat with memory, and a 4-way power front passenger seat. Rear seat sunshades are also included, providing extra comfort on bright, sunny days.

Equipped with Machine Finish 20-inch Dark Gray Alloy Wheels, the 2027 Subaru Ascent Limited adds chrome lower door trim and LED fog lights for a more elegant appearance. Power-folding side mirrors with integrated turn signals and memory function also come as standard.

Technology features include a Harman Kardon® speaker system, integrated Subaru 11.6-inch Multimedia System with Navigation, Around View Monitor and Cabin Connect, which projects the driver’s voice to rear passengers. Available in 7- or 8-passenger configurations, the 2027 Subaru Ascent Limited offers comfort, advanced technology and everyday practicality for an MSRP of $47,985.

2027 Subaru Ascent Limited Bronze Edition

The 2027 Subaru Ascent Limited Bronze Edition returns this year with recognizable bronze design elements. Exterior design highlights include bronze-plated 20-inch alloy wheels as well as bronze accents on the front grille and lower body cladding. Inside, black StarTex® upholstery with bronze stitching is complemented by a heated, leather-wrapped steering wheel with bronze stitching and a bronze center arm piece.

Based on the 7-passenger Ascent Limited trim and priced at $49,095 MSRP, the Ascent Limited Bronze Edition combines the full suite of Limited features with distinctive bronze design details.

2027 Subaru Ascent Touring

The 2027 Subaru Ascent Touring offers superior comfort along with exceptional practicality. Inside the cabin, there are seats covered in perforated Nappa leather, a high-quality leather-wrapped steering wheel and dark wood grain trim on the front center console. Ambient interior and footwell lighting illuminates the cabin, while exterior chrome accents such as the door handles and chrome-plated front entrance cover add a glossy look to the exterior.

Available only as a 7-passenger model with second-row captain’s chairs, the 2027 Subaru Ascent Touring includes ventilated front seats, auto-dimming Smart Rearview Mirror, compass and HomeLink®. A 120-volt electrical outlet in the cargo area helps keep devices powered while traveling or engaging in family activities all day. 2027 Subaru Ascent Touring launches
$51,165 MSRP.

2027 Subaru Ascent Onyx Edition Touring

For an MSRP of $51,995, the 2027 Subaru Ascent Onyx Edition Touring adds black exterior accents to the Touring trim. Exterior enhancements include 20-inch black-finish alloy wheels, black window trim, gloss black grille and Crystal Black Silica accents on the wing and roof spoiler.