Ford Trucks officially entered the Senegalese market by appointing the Salvador Caetano Group as importer. This strategic market entry is an important step in Ford Trucks’ international growth strategy, as well as demonstrating the brand’s commitment to providing strong transportation solutions across the continent.
Ford Trucks, a global brand in the heavy commercial vehicle industry, is preparing to significantly strengthen its presence in the African market. As part of its international growth strategy, the company officially launched its operations in Senegal by authorizing the Salvador Caetano Group, which operates in 43 countries on 3 continents, as importer. With this new partnership, Ford Trucks aims to bring its strong product range and global service standards closer to customers in Africa.
Strong Investment in the West African Logistics Ecosystem
The announcement of entering the Senegal market is a strategic move to strengthen Ford Trucks’ presence in the growing West African logistics and transportation sector. Salvador Caetano Group will offer an end-to-end service covering sales, after-sales services and spare parts operations in the new facility and will be a reliable, accessible solution partner to fleet operators in the region.
This collaboration stands out as a step compatible with global growth targets in terms of providing a strong solution partner to the logistics and transportation sector of the region and at the same time increasing Ford Trucks’ brand awareness in Africa.
In his assessment of the strategic importance of the launch Ford Trucks International Markets Leader Burak Hoşgörenstated the following: “Our Senegal market opening is a critical step in our sustainable growth journey in Africa. This move is of particular importance as we are present for the first time in a market with high growth potential. This step embodies our vision of ‘Together in Every Load’ by providing not only high quality, efficient and durable heavy-duty trucks, but also reliable after-sales and spare parts services that businesses can rely on. Africa is a market with great potential, and our investment in Senegal is our commitment to the region and the region’s transportation sector.” “We are proud to contribute to the local economy and strengthen the operational capabilities of our customers with our powerful solutions.”
Global Standards, Local Impact
Ford Trucks ensured that its structuring in Senegal and the service quality to be offered were compatible with the brand’s global standards. In the pre-opening period; All work, including organizational structuring, establishment of sales and service infrastructure, training processes and operational preparation, has been completed completely. The official opening, which will take place on December 13, 2025, will make a significant contribution to the regional economy and transportation sector by facilitating after-sales services and access to spare parts.
The company’s presence in Senegal; It is based on the proven quality, durability and efficiency performance of Ford commercial vehicles and supported by an international product strategy built on the promise of delivering the best Total Cost of Ownership (TCO). By combining more than 60 years of design and production experience with its ability to develop products specific to market needs, Ford Trucks develops the main components of its vehicles, including new engines that are completely engineered by itself.
Automobile Magazine – English
