Stellantis invests in Jeep, Ram and Fiat; Possible collaboration with Leapmotor

Stellantis will primarily invest in Jeep, Ram and Fiat, which are brands that increase sales and profitability. Additionally, Opel is working on a collaboration with Leapmotor for an electric SUV. Learn about the new strategy.
Jeep, Ram and Fiat will be the main investment points for the company as they provide continuous growth in sales and profitability, especially in the SUV and pick-up segments, and strong demand from buyers. Peugeot will receive additional funding to strengthen and expand its share of the European market, despite its more modest global presence. Other brands of the group such as Citroën, Opel, Alfa Romeo and various regional names will be developed by adapting the proven technologies of the group leaders, especially Jeep. This approach aims to increase the competitiveness of each brand in local markets by preserving its unique characteristics. Stellantis management considers all brands as valuable assets, so no closures are planned even in times of economic difficulties. Additional investments will help compensate for the overall decrease in production volumes and strengthen positions in local markets. Moving forward, Stellantis is considering collaborating with Chinese manufacturer Leapmotor. According to the CEO of Stellantis, a joint project to create an electric SUV under the Opel brand is being discussed. This will accelerate the adoption of innovations and expand the company’s presence in key markets, aligning with the global trend towards vehicle electrification. The new investment strategy will be officially presented in May this year. It aims to strengthen Stellantis’ position in various regions of the world by using the advanced technologies of its leading brands and increasing the attractiveness of the entire product range for specific markets.

Automobile Magazine – Spain