While the first winter testing sessions are taking place on the Barcelona circuit, the world of Formula 1 has announced the expansion of its portfolio with entry into the banking sector. Through a press release published on its official website, the circus confirmed the multi-year agreement signed with the London-based Stardard Chartered, official partner for wealth management and corporate banking. A handshake between the two realities that comes at a time of great global growth for F1, which can boast 827 million fans around the world. Present in almost all the markets where the next world championship races will be held, Standard Chartered will also organize trackside activities for customers and guests, as well as supporting and promoting the F1 Academy, a 100% female championship. F1 CEO Stefano Domenicali expressed his satisfaction regarding this new partnership: “I am thrilled to welcome Standard Chartered, an incredible financial powerhouse, as a new partner of Formula 1 – he declared – we are both global, we share fantastic locations around the world and we want to promote performance and create experiences that excite and unite people. With Standard Chartered’s support at the F1 Academy, I can’t wait to have them with us in the paddock and see what we can achieve together.” Another comment also came from Roberto Hoornweg, CEO of Corporate and Investment banking at Standard Chartered: “We are proud to become an Official Partner of F1, which shares our relentless commitment to high performance, innovation, a world-class customer experience and distinctive global connectivity. F1’s presence reflects our own cross-border network, with our presence in 19 of the 21 F1 racing markets and in many other countries where customers can enjoy one of the most exciting and fastest growing in the world.”
Standard Chartered becomes the new official partner of F1
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