Rolls-Royce clients’ passions and interests reflected in Bespoke trends of 2025
Themes extend from personal legacy and cultural symbolism to contemporary collectables
Reflects the success of Rolls-Royce Private Offices around the world: commissions from these creative hubs more than doubled year-on-year in 2025
New materials and innovations in 2025: Three-dimensional ink layering, marquetry and embroidery, 24-carat gold leafing, polished concrete and hand-painted Starlight Headliner
Most complex Bespoke Rolls-Royce Private Collection ever: Phantom Centenary
Rolls-Royce Cullinan most requested model in 2025, followed by Rolls-Royce Spectre
Significant year-on-year uplift in luxury lifestyle accessory commissions
£300m+ site extension to accommodate increasing Bespoke and Coachbuild demand
“In 2025, Rolls-Royce Bespoke reached new creative and technical heights, extending far beyond traditional boundaries. This was a year defined by thematic richness, global collaboration and artistic evolution. The astonishing creative execution of these themes is enabled through the extraordinary talents found at the Home of Rolls-Royce, our Bespoke Collective and the expanding reach of our Private Office spaces around the world. Our clients’ increasing interest and engagement in more ambitious commissions are realised in our joint pursuit of perfection. Every motor car is a singular expression of its owner’s vision, and together they reflect the spirit of innovation, craft, and cultural fluency that defines Rolls-Royce today.”Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
2025 marked a defining year for Bespoke at Rolls-Royce, not only in terms of artistic output but in the evolution of craft, material expression, and the commissioning experience itself. It was also the first year of operation for the marque’s full suite of global Private Offices, located in Dubai, Seoul, Shanghai and New York, alongside the original Private Office at the Home of Rolls-Royce at Goodwood. These unique, creative and social spaces enable clients to collaborate more deeply and imaginatively than ever before, resulting in more than double the number of Private Office commissions year-on-year. Many of these personal visions led to the introduction of entirely new techniques, materials and approaches during 2025.
Several disciplines entered new dimensions, conceptually and literally, as embroidery, marquetry and printing were reimagined in sculptural form. These included self-supporting thread structures for 3D embroideries, specially developed 3D ink layering techniques and complex 3D marquetry. New materials such as 24-carat gold leaf, polished concrete and a patented fragrance concept for the interior suite of a Rolls-Royce further expanded the marque’s repertoire. Innovations such as a fully hand-painted Starlight Headliner demonstrated how traditional techniques continue to evolve within Rolls-Royce.
THE MOST COMPLEX PRIVATE COLLECTION EVERThe many Bespoke innovations in 2025 reflect a defining mindset: the vision comes first, and Rolls-Royce will shape the technology and material landscapes to meet it.
A vivid representation of this philosophy is Phantom Centenary Private Collection, the result of three years of development and more than 40,000 collective hours of painstaking work. Created to honour 100 years of the Phantom nameplate, this landmark collection was strictly limited to 25 examples and represents the most technologically complex and creatively ambitious Private Collection motor car in Rolls-Royce history.
The motor car is finished in a Bespoke two-tone exterior paint. Recalling the elegance and glamour of Hollywood’s black and white era, the lower body is presented in Arctic White, with the upper body in Black. The motor car’s exquisite lustre comes from the specially developed Super Champagne Crystal finish: Rolls-Royce paint specialists infused the clear coat with champagne-coloured particles and doubled the quantity to create spellbinding depth, giving the exterior an extraordinary metallic shimmer. This timeless treatment is crowned with a solid gold Spirit of Ecstasy.
Inside, this Private Collection tells Phantom’s remarkable story through a series of exceptional Bespoke features. They include the Anthology Gallery, which uses 50 3D, hand-polished aluminium fins engraved with quotes from 100 years of press acclaim; rear seats upholstered in high-resolution printed fabric, developed with a couture atelier and embroidered with 160,000 stitches to depict the people, places and moments that shaped Phantom’s legend; a Starlight Headliner that captures highlights from Phantom’s history using more than 440,000 stitches; and the most intricate woodwork ever crafted for a Rolls-Royce, incorporating 3D marquetry, 3D ink layering and 24-carat gold leafing. An unforgettable motor car, 100 years in the making.DISTINCTIVE CREATIVE THEMESThe Bespoke motor cars of 2025 reveal a series of distinct creative themes. Some draw on legacy and love, shaped by personal stories, family journeys and intergenerational connections. Others explore the natural world, or reinterpret art, architecture and cultural symbolism through a contemporary lens. Together, they represent the most compelling creative directions of the year and reflect an ongoing expansion of what it means to create a Rolls-Royce.
Below, Rolls-Royce presents the defining themes and innovations of Bespoke in the past 12 months, illustrated through a selection of the 5,664 motor cars created for clients around the world in 2025.
FAMILY, MEMORY AND LEGACYFrom childhood letters and generational gifts to celestial tributes and love stories, many of 2025’s commissions reflect personal legacies and intimate milestones.
Spectre SoulmateThis deeply personal commission was created to honour a couple’s extraordinary shared journey. Born in the same hospital, they came together later in life and built significant success while raising a child. The motor car is finished with a hand-painted coachline selected by their daughter, adding generational significance to the design.
Bespoke details include a Starlight Headliner replicating the constellations over Kuala Lumpur on the day their story began – a date that is also subtly engraved into the air vents. This motor car also marks the realisation of an ambition held for 45 years – at the age of 10, the client exchanged letters with the marque’s then-Chief Executive, stating that one day they hoped to become a Rolls-Royce owner.
Spectre BaileyCommissioned by long-standing Rolls-Royce clients in the United States, Spectre Bailey is a one-of-one tribute to a cherished family dog. Outside, the motor car is finished in a unique two-tone finish based on the Labrador-Golden Retriever mix’s soft colouring. The exterior is subtly embellished with a hand-painted paw print coachline motif.
Inside, an exquisite, true-to-life marquetry portrait of Bailey is placed in the Waterfall section between the rear seats. Comprising 180 pieces from nine natural veneer types, it captures the character and warmth of this beloved pet in stunning detail. The interior palette also mirrors Bailey’s soft fur, perfectly suiting a passenger of such distinguished pedigree.
Cullinan CosmosCommissioned by a family with a shared fascination for space and distant galaxies, Cullinan Cosmos celebrates the drama of the stars with a constellation of Bespoke details. Its centrepiece is Rolls-Royce’s first-ever fully hand-painted Starlight Headliner, created over 160 hours by an in-house artist using 20 layers of paint.
A Bespoke Star Cluster motif appears on the door panel and passenger fascia, and as an exterior coachline motif. The commission is resolved with an Illuminated Spirit of Ecstasy, which glows like a distant star by night.
Ghost Extended FoundationCommissioned by the owner of a leading construction company, this Ghost Extended was created with the intention of making it available to their firm’s employees: a gesture of appreciation to elevate the team’s personal milestones.
One distinctive feature is the rotary controller, which has been crafted from polished concrete using material sourced from one of the company’s most significant architectural projects. Developed in-house by the Bespoke Collective, the component required the creation of a bespoke, 3D-printed carrier to support the added material thickness. To achieve the necessary strength and finish, the concrete was blended with a specially developed composite, then carefully shaped, cured and turned using a custom-built chuck. Finally, the surface was hand-polished to a brilliant shine using fine abrasives typically reserved for jewellery making.
NATURE, PLACE AND THE ELEMENTSClients continued to look to the natural world to express resilience, renewal and serenity. These commissions often combined traditional craft with new material exploration.
Phantom Extended Cherry BlossomInspired by the Japanese tradition of Hanami, Phantom Cherry Blossom is a tribute to Sakura blooms and the fleeting beauty of springtime. Commissioned by a Japanese client, this Phantom Extended features more than 250,000 stitches within the interior and a Starlight Headliner embroidered with cascading cherry branches.
The rear passenger suite is a stage for the marque’s first use of sculptural 3D embroidery, with cherry petals formed from layered, self-supporting thread structures. A cherry blossom motif also adorns the coachline and umbrellas, placing the motor car and its passengers under a permanent flurry of falling petals.
Black Badge Cullinan DaisyCommissioned by a client with a lifelong passion for hiking, Black Badge Cullinan Daisy is inspired by wildflowers seen on a favourite trail in the High Tatras mountains. With a hand-painted Daisy motif on the coachline, the commission reflects themes of perseverance and resilience drawn from the natural world.
Inside, the Daisy motif appears throughout: as an engraving on the veneers, an embroidery on the headrests, and concealed as a delicate design on the underside of the umbrellas, which stow within the doors. A Bespoke Starlight Headliner charts constellations in the client’s native northern latitudes – a celestial map for well-walked paths.
ART, CULTURE AND CONTEMPORARY COLLECTIBLESFrom vintage video games and early couture to ancient mural painting, clients drew inspiration from artistic movements, historical materials, cultural symbols, and emerging asset classes.
Black Badge Ghost GamerInspired by the 8-bit universe of vintage video games, Black Badge Ghost Gamer is coded with immersive Bespoke details and joystick-era Easter eggs. Commissioned by a technology entrepreneur from Asia-Pacific, the motor car is completed with a ‘Cheeky Alien’ coachline motif made of individually hand-painted ‘pixels’.
The interior features seat embroideries labelling each occupant from ‘Player 1’ to ‘Player 4’, and headrests emblazoned with ‘Cheeky Alien’ motifs, also made up from individually stitched pixels. Between the rear seats, the lid of the Champagne cooler incorporates a hand-painted lunar scene and inlaid metal UFOs, inspired by arcade game cabinet art. A Bespoke Illuminated Fascia depicts a gunship surging through the constellations, while a ‘Pixel Blaster’ Starlight Headliner features 80 bitmapped battlecruisers – complete with animated ‘laser fire’. Hidden inlays and engravings transform this commission into a stunningly realised game-like experience.
Phantom DentelleCommissioned through Private Office Dubai, Phantom Dentelle is a one‑of‑one tribute to the art of couture lace. Inspired by a rare ‘Leavers loom’ fabric, the design uses embroidery to translate delicate, 3D lace textures into the motor car’s Gallery and rear Waterfall section.
The interior features more than 230,000 stitches across eight embroidery techniques, combining Rose Gold, Oatmeal and Sunrise threads to evoke pearls and floral filigree. A Bespoke two‑tone exterior is finished with a hand-painted coachline motif and a Rose Gold Spirit of Ecstasy, echoing the design’s soft elegance.
Phantom DragonCommissioned by a Chinese client to mark the lunar Year of the Dragon, this one-of-one Phantom Extended is a contemporary tribute to one of China’s fabled legends. Inspired by the tale of two dragons and a divine pearl, the design symbolises kindness, harmony and enlightenment – themes reflected throughout the motor car’s interior.
At its centre is a spectacular marquetry Gallery, crafted from 297 pieces of four different wood species. It depicts two dragons swirling through clouds, guarding a central pearl, represented by a Bespoke clock. This motif is mirrored on the Bespoke Starlight Headliner, which depicts two dragons through 768 red and 576 white fibre-optic ‘stars’, individually hand-fitted, providing a celestial stage for an extraordinary legend.
Chinese Mural Art TributeCommissioned through Private Office Shanghai, this trio of unique motor cars draws on the mural paintings of Dunhuang – an ancient landmark located along the Silk Road. A Silken Spirit motif, inspired by imperial silk and the Spirit of Ecstasy, links all three commissions and appears across exterior coachlines, embroideries, wood inlays and illuminated features.
The Phantom Extended features a hand-painted leather Gallery, embroidered Starlight Headliner and stainless-steel inlays. The Black Badge Cullinan introduces a new Danqian Pink exterior hue, while the Black Badge Spectre presents a Bespoke colour named Qingshan Blue, dramatised with a Turchese Illuminated Grille – each a modern tribute to ancient artistry.
EXPANDING THE LANGUAGE OF BESPOKEIn 2025, the growth of Bespoke at Rolls-Royce extended beyond motor cars, as clients increasingly looked to the marque to express their tastes and preferences in their private spaces. Rolls-Royce responded with a growing range of exclusive lifestyle items that bring Bespoke into clients’ homes and professional worlds.
Requests for table-top, boutique pieces increased by 13% year-on-year, reflecting a broader shift in how clients engage with the marque’s creative capabilities. Among the most popular items was the charming Rolls-Royce Cameo desktop sculpture, which premiered in a bold new Black Badge treatment in 2025 and saw demand rise by more than 50%.
Also launched in 2025, the Rolls-Royce Chess Set reimagines one of the world’s most revered strategy games as a sculptural, hand-crafted centrepiece for the home. Featuring leather-lined drawers, magnetised ceramic-coated aluminium pieces, and a board crafted from hand-finished veneers and polished aluminium, the set is both playable and highly collectable. Clients can individualise their sets with a choice of leather colours, echoing the commissioning process of a Bespoke motor car. Building on this success, the marque will expand its board game collection in 2026.
BUILDING FOR A BESPOKE FUTUREAs clients explore ever more ambitious expressions of Bespoke, supported by the global Private Office network, Rolls-Royce is building for an even more ambitious future. The year saw rapid progress on the marque’s site extension at the Home of Rolls-Royce at Goodwood. Above-ground construction began in February 2025, and the building was declared weathertight in November.
This £300m+ investment will provide additional space and state-of-the-art facilities for Bespoke and the marque’s Coachbuild division, enabling more and increasingly complex commissions to be undertaken. In 2026, the first technologies will move into the new building, with completion of the project expected before the end of the decade.
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EDITORS’ NOTESRolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. An independent study by the London School of Economics & Political Science confirms that since the company first launched at Goodwood in 2003, it has contributed more than £5 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars is a wholly owned subsidiary of the BMW Group and is completely unrelated to Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.
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