Semperit is 120 Years Old: On the Road with Confidence for Over a Century
Semperit, one of Continental’s brands, is celebrating its 120th anniversary this year. Founded in Traiskirchen, Austria in 1906, the brand crowns its experience of more than a century with sustainable growth and technological innovation in the Europe, Middle East and Africa (EMEA) region. Durability and High Performance from Long Heritage
Semperit offers high performance in the passenger and commercial vehicle segments by combining the durability approach it derives from its deep-rooted Alpine heritage with the group’s global quality standards and strong logistics network. The brand, which takes its name from the Latin expression “Semper it” meaning “always works”, transforms this approach not only as a statement but also into a concrete promise with its products that prove themselves in difficult weather and road conditions. In its 120th year, Semperit continues to grow determinedly with sustainable and highly efficient tire solutions that adapt its engineering knowledge from the past to the mobility needs of the future.
Strategic Goal: Uninterrupted Growth in the EMEA Region
Semperit focuses on expanding its product range in the passenger car, van, truck and bus segments. The brand’s new term strategy is based on developing designs suitable for the low rolling resistance and high torque resistance required by electric vehicles, especially in the passenger vehicle segment. In addition, the focus is on high mileage and long-lasting tire technologies that provide cost efficiency for both commercial and individual users. All these technological developments are in line with the brand’s vision of strengthening its awareness and sales network in key markets in the EMEA region.
Commenting on the subject, Alp Sub-Region Market Manager Daniel Freund said: “Semperit means reliable performance under challenging conditions. We are consistently developing this profile. We are strengthening our presence in Europe and expanding our portfolio in key segments. Our goal is clear: sustainable growth with a strong brand identity,” he said.
Automobile Magazine – English
