Samsung SDI chief targets earnings recovery this year

Samsung SDI’s AI-driven ambition shows battery makers increasingly competing on software and intelligence as much as chemistry Samsung SDI held a 56th anniversary ceremony at its Giheung headquarters; where President and Chief Executive Officer Joo Sun Choi told employees that the company has spent the past year laying the foundations for renewed growth. Choi said he expects a turnaround in earnings this year, as promised in early 2026. Choi highlighted a number of achievements in the past year: new energy storage system contracts, supply agreements with global premium EV manufacturers, efforts to regain cylindrical battery competitiveness, and a shift to advanced semiconductor packaging and high-resolution display materials. He added that consistent implementation will be necessary for these successes to translate into sustainable growth. Choi also called on employees to embrace AI as a key driver of business change, urging the company to become an AI-based organization to remain competitive in future markets. The agency defined artificial intelligence as a development that changes the way business is done and how business models are created.

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