Pirelli Cyber Tire Technology UniversityFound Worthy of Three New Awards
The world’s first hardware and software system that can collect data from tire sensors, process this data with special algorithms and communicate with vehicle electronics in real time. cyber™ Tire technology Three new awards for the security it providesbecame famous. cyber™ Tire won the “Safety Award” at the 2025 French Automobile Awards, the “Best Safety” award determined by the Autobest jury representing 32 European countries, and the “Company of the Year” award from US-based Frost & Sullivan for the innovative impact of its Cyber™ Tire technology.
Pirelli Cyber™ Tire Following its award as the most innovative technology in the tire industry at the Autotech Breakthrough Awards presented in the USA, it was deemed worthy of three more prestigious international awards. Held for the eighth time in France Automobile AwardsPirelli, which won the “Safety” category in , soon Autobest’It received the “Best Safety” award in 2016, as chosen by an independent automotive jury representing 32 European countries. The third award goes to a US-based market analysis firm. Frost & SullivanIt came from. Pirelli was named “Company of the Year” for its groundbreaking Cyber™ Tire innovation. As stated in the justification of the award, this technology shows how digital systems can redefine even traditional automotive parts.
French Automobile Awards
The Automobile Awards French jury, consisting of 20 experts from the automobile industry, awarded Pirelli for its success in increasing vehicle safety thanks to the innovations offered by Cyber™ Tire technology. Automobile Awards recognizes excellence in the industry every year, in line with the key trends of the market. One of the most important awards, the Safety Award, was presented this year to companies that make driving safer and smarter by providing advanced warnings for risks. Pirelli Cyber™ was given to Tire technology. Thanks to sensors integrated into the tires and connected to the vehicle’s ECU, the system transmits real-time data from the road, allowing control systems to, for example, brake earlier or shorten stopping distances.
Information collected from sensor tires; When combined with V2X connectivity and Pirelli’s proprietary algorithms that process data in real time, it enables road conditions to be communicated to infrastructure managers. Additionally, within the scope of Smart Roads, it warns other connected vehicles of possible dangers and provides useful insights for mobility management.
Safetybest 2026
Autobest has been rewarding companies, technologies and people who have contributed to the development of mobility every year since 2000. The SafetyBest award, one of the most prestigious categories, was given to Pirelli this year for “the development of the groundbreaking Cyber™ Tire technology, an innovation of outstanding importance for automotive safety.” The winners of this award, which is given to solutions that raise road safety standards, are determined as a result of comprehensive tests and in-depth analyzes carried out by the jury. In addition to this award within the scope of Autobest, awards are also given in categories such as Best Buy Car, Best Company (CompanyBest), Most Environmentally Friendly Car (EcoBest) and Best Design (DesignBest).
Company of the Year
Pirelli also Frost & Sullivan Awarded by companies that anticipate trends and create tangible value for people while delivering innovative solutions to the market. “Company of the Year 2025” won the award. This award, given in the “World Smart Automotive Tires Market” category, highlights Pirelli’s innovation leadership and pioneering role in the ongoing transformation of the industry. The smart Cyber™ Tire system, which integrates tire data into vehicle control systems, connected ecosystems and infrastructure, stands out among the groundbreaking technologies developed by Pirelli.
Pirelli CEO Andrea Casaluci spoke about these achievements: “As these new awards confirm, the role of the tire is changing. While the technologies inside the tire have continued to evolve for more than a century, the function of transferring forces to the road to control the vehicle has always remained the same. Today, as the evolution of the tire continues, a new one has been added to its basic functions. Pirelli CyberThe data collected and transmitted thanks to ™ Tire is processed using algorithms developed by Pirelli. Thus, while new functions are offered in both vehicle electronics and road infrastructure, there is also development potential in terms of smart cities and autonomous driving. Digitalization and connectivity are the basis for designing the mobility of the future. “As these awards and our collaborations with leading automobile manufacturers demonstrate, we base our technology on these foundations, which is the first of its kind in the tire world.”
Collaborations with Automobile Manufacturers
After two decades of development, Cyber™ Tire technology is now applied to models from various automakers. Within the scope of the application carried out in cooperation with Bosch, the technology is integrated with the vehicles’ electronic systems such as ESP, ABS and traction control. McLaren Artura, whose first version was introduced in 2021, became the first mass production car to adopt Cyber™ Tire technology. Audi introduced a track-oriented version of the RS 4 Avant Edition 25 Years model in 2024. In 2025, the newest and most advanced version of the technology hit the roads with the Pagani Utopia Roadster. In this model, Cyber Tire is fully integrated into the vehicle’s electronic control unit. Also this year, it was announced that a contract was signed with Aston Martin to use Cyber Tire technology in its new models. Beyond the Prestige segment, other development collaborations covering the best-selling models of the Premium market will also be announced soon.
Pirelli Cyber Tire
Pirelli Cyber Tire is the first integrated hardware and software system in the world that can collect basic data such as pressure, temperature and acceleration from tire sensors and process it with special algorithms. The system, which communicates in real time with the vehicle’s electronic control unit, is integrated with ABS, ESP and ADAS technologies. In addition to offering new control functions, it increases safety, efficiency and driving comfort by giving advance warning for critical situations.
It is aimed to increase safety and quality with this technology, which extends beyond the integrated features of the vehicle to the infrastructure. As an indication of this, in June Puglia Regional Government The joint project initiated with Cyber™ Tire technology is used. By combining tire data with images taken from vehicle cameras, a dynamic road map is created, the “health status” of the roads is reported and maintenance planning is supported to increase safety.
Cyber™ Tire technology communicates with infrastructure and other vehicles through Vehicle-to-Everything (V2X) connectivity. It facilitates smart roads, smart cities and future autonomous driving developments by communicating real-time information about road conditions, risks and signs. Representing a decisive step towards the mobility of the future, Cyber™ Tire transforms tires into truly smart and connected components, highlighting Pirelli’s innovative vision and delivering tangible benefits for drivers, manufacturers and infrastructure managers.
Automobile Magazine – English
