PEUGEOT Türkiye’s Brand Director, Gupse Kaplan, said, “Our record sales of 86 thousand 459 units took us to a very strong position in the PEUGEOT world. As Turkey, we completed the year as the 3rd country where the most PEUGEOTs were sold. We are now in the top 3 podiums of the PEUGEOT world.” Stating that they are the second brand in the total SUV market in Türkiye, Gupse Kaplan said, “We appeared before consumers with an increasing performance in the SUV segment throughout the year. We finished the year in second place with SUV sales of 58 thousand 377 units and a market share of 8.7 percent. Our 408 model continued to keep us in the leading position in the PEUGEOT world this year. After 2023 and 2024, Turkey became the country that sold the most 408s in the world in 2025. Also, the light weight “Our success in the commercial vehicle segment continued. Rifter, one of the most popular models in the light commercial vehicle market, completed the year with sales of 18 thousand 154 units. While Rifter ranked second with its segment share of 20.1 percent, it was among the important actors in PEUGEOT Türkiye’s rising performance.”
PEUGEOT, the remarkable brand of the automotive world that can offer high technology together with unique driving pleasure, continues to stand out with its rapidly rising performance in Türkiye. PEUGEOT, which completed 2024 with record sales in Türkiye, maintained its growth momentum in 2025 and improved and renewed its historical record. PEUGEOT, which has become the most dynamic brand in the market with its completely renewed product range, reached sales of 86 thousand 459 units and achieved a share of 6.3 percent. The brand’s light commercial vehicle sales amounted to 26 thousand 661 units. With this performance indicating a share of 9.4 percent, PEUGEOT finished the year as the 4th in the total light commercial vehicle market in Türkiye.
The growth in the domestic market brought a global podium!
Stating that 2025 is a very important year in PEUGEOT Türkiye’s growth move, PEUGEOT Türkiye Brand Director Gupse Kaplan“I have previously said that 2025 will be the performance mode for our brand. Indeed, 2025 has been a year in which we will show our performance in the most effective way, reveal all our strength in every field, and underline that our success is not a coincidence but sustainable,” he said. Emphasizing that the record sales figure of 86 thousand 459 units has brought Türkiye to a very strong position in the PEUGEOT world, Gupse Kaplan“As Turkey, we completed the year as the 3rd country where the most PEUGEOTs were sold. We are now in the top 3 podiums of the PEUGEOT world. When we look at PEUGEOT Turkey, there were periods during the year, especially in the summer months, when we were second among all the countries where PEUGEOT was sold, but completing the year in 3rd place after France and England makes us very happy and motivated. We finished 2024 in 5th place. In light commercial vehicle sales, Turkey is second in the world rankings.” “We are next in line. I would especially like to underline this. Domestic production, of course, strongly supports and will continue to crown our success in the commercial field,” he said.
We are always assertive in SUV!
Emphasizing that PEUGEOT will reinforce its power in SUVs with the new 3008 and new 5008 in 2025 Gupse Kaplancontinued: “We are the second brand in the total SUV market. We appeared before consumers with an increasing performance in the SUV segment throughout the year. We finished the year in second place with SUV sales of 58 thousand 377 units and a market share of 8.7 percent. Our 408 model continues to keep us in a leading position in the PEUGEOT world. After 2023 and 2024, Turkey became the country that sold the most 408s in the world in 2025. 2008 Our model finished the year in second place in its segment with sales of 22 thousand 341 units and a share of 12.7 percent. Apart from the SUV segment, our success also continued in the light commercial vehicle segment. We completed the year with sales of 18 thousand 154 units. While Rifter ranked second with a segment share of 20.1 percent, it became one of the most important actors in PEUGEOT Türkiye’s rising performance. We expect our sales to increase. Our strengthening growth in recent years continued in 2025. We left 2025 behind with very successful results, and this makes us hopeful for 2026. We will continue to bring our successful models to consumers with our perfect service approach.”
Automobile Magazine – English
