McLaren Golf launches Series 1 and Series 3 club sets with MIM technology, inspired by motorsport. Developed with Justin Rose. Prices from $375.
McLaren is branching out beyond cars. The British company has launched McLaren Golf, with two new club sets: Series 1 and Series 3. These clubs apply engineering solutions from motorsport and automotive manufacturing.The project was developed in collaboration with golf industry experts and McLaren engineers. Precision manufacturing and performance control are key. The clubs use Metal Injection Molding (MIM), a technology rarely seen in golf due to its high complexity and cost. MIM allows precise control over material composition, internal geometry, and weight distribution.mclaren.comThe Series 1 model is a reimagined tour club, developed with input from professional golfer Justin Rose. It features McLaren’s proprietary Structural Mesh, a cellular frame that boosts rigidity while cutting weight.Series 3 also uses the MIM frame, but adds carbon fiber elements. Both models target players who value precision and high-tech design.Prices start at $375 per club. Sales began April 30 in North America, Europe, and South Korea, through select retailers and the brand’s online store. This launch marks McLaren’s expansion beyond the automotive industry.
Automobile Magazine – USA
