Maserati at Monterey Car Week 2025: A celebration of performance and design headlined by North American debut of MCPURA super sports car
– Maserati captivated audiences across the California Peninsula during Monterey Car Week 2025, the world’s most prestigious gathering of automotive collectors and enthusiasts. With a century-long legacy rooted in Italian racing pedigree, performance, and design, the Trident brand made a commanding statement through milestone debuts, elegant displays, competition honors, and a record-breaking auction.
The centerpiece of Maserati’s presence was the North American debut of the new MCPURA, unveiled in its Cielo convertible form at The Quail, A Motorsports Gathering and later displayed on the Pebble Beach Concours d’Elegance Concept Lawn. The brand further highlighted its current Nettuno-powered lineup with the GT2 Stradale, GranTurismo Trofeo, and Grecale Trofeo on view at the Pebble Beach Concours Village. Adding to the spirit of celebration, a classic 1956 Maserati 200SI Fantuzzi Open Sports Racer and 1956 Maserati A6G 2000 Allemano Coupé triumphed on the Concours competition field, while a rare Maserati MC12 Stradale achieved a historic $5.2 million sale at the Hagerty Broad Arrow Jet Center Auction.
The Quail, A Motorsports Gathering
On Friday, August 15, Maserati introduced MCPURA Cielo to the North American public at The Quail, A Motorsports Gathering, showcased within the Road & Track Lounge.
An evolution of the brand’s MC20 halo car, MCPURA refines its predecessor with an enhanced exterior design, new lightweight materials, and elevated interior finishes while retaining its heart and soul – the powerful 621-hp, 3.0-liter twin-turbo V6 Nettuno engine. Available to order now in both coupé and convertible configurations, MCPURA embodies the Maserati experience: direct driver engagement, elegance without compromise, and unrelenting performance.
